There are many ways that Facebook attracts customers, including targeted ads, sponsored content, and product listings.
With targeted ads, Facebook can show your ads to specific groups of people based on their interests, demographics, and other information.
Sponsored content is Facebook’s way of selling space around newsfeeds to advertisers.
Product listings [through Facebook Marketplace] allow you to list your products for sale on Facebook and can be used in conjunction with or in place of ads.
These ads are positioned and made visible based on how Facebook users behave on its site, which increases the likelihood that someone would interact with it.
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