Updated: May 28
How to Generate More Sales From Your Facebook Marketplace?:
If you’ve ever used the Facebook Marketplace, then you know that it can be a bit of a hassle. You have to manually tag photos, write descriptions, and respond to messages in order to sell your items. But there are ways to make this process easier with a one-time very small effort and make it profitable for you or your business in the long term.
According to Hootsuite's Digital Trends Report, the Facebook Marketplace has a potential audience of 562.1 million people.
Here are the top tried-and-tested methods for improving the efficiency of your Facebook Marketplace experience, generating sales for you or your business, outperforming the competition, and also saving money on advertising and marketing!
The Advantages of Facebook Marketplace:
The Facebook Marketplace is an excellent way to buy and sell items online. It’s convenient, free, and heavily used by people all over the world.
The Marketplace is also a great way to promote your business or sell your items or products for profit. You can upload photos of your items, write descriptions, and chat with people on Facebook Messenger who are interested in buying your products or services.
Facebook Marketplace offers many advantages over other forms of online selling options.
There are no listing fees for sellers, no upfront costs, and you can even send messages to buyers privately or receive messages from prospective buyers through Facebook Messenger. This makes it easier than ever before to buy or sell on Facebook by engaging in chat.
Make sure your product listing is in line with Facebook Marketplace Posting Standards as certain products or items are not allowed to post or publish on Marketplace.
Tips To Sell Your Items Faster From Facebook Marketplace:
Take high-quality photos: It’s important that you take detailed, high-quality photos of your products. Customers want to see the product in detail before buying. Facebook Marketplace provides you with the option of adding up to 10 photos. Use this feature as best as possible. This is the first important step in the selling journey to create attention on the Facebook Marketplace.
Include detailed descriptions: The more details you include in your product description, the better chance you have of getting a sale. Consider including color, size, and dimensions. Try your best to include the details as much as possible.
Respond to messages quickly: When someone messages you about your item or product based on their interest, generally you will get a notification on your Facebook Messenger. Make sure to reply as soon as possible - preferably within a few minutes or hours. Else, the chances of sales get missed and they move on with other people who are active. Make sure to check Facebook Messenger notifications frequently. Talk like a friend when engaging in a chat, not like a professional. This helps to build relationships.
Don't overprice items: If an item is priced too high on Facebook Marketplace, it may never sell nor get better engagements on your listings!
Listing post renewal: You can do this on a weekly basis or Facebook Marketplace automatically sends auto messages to you by notification to seek your permission to post for renewal or for updating the listings. The majority of the people ignore this and fail in generating clicks/views on their listings.
Change location: You might try to change the location tag with another town or city or neighborhood if you haven’t received many views or engagements on your listed post. This is to understand or gauge the response to know which part of the location or city is getting more views and accordingly you can plan further listings or retain the listing. In my case, I am able to get more listing views from the Mumbai region in India compared to other cities. Be creative in such testing locations.
Add more items or products listing: If you have many numbers of products or items, frequently keep adding them on the Facebook Marketplace. There are likely chances for an interested audience to explore your Marketplace’s other posts and build more engagements. In fact, people can follow you as a follower. It means any new post or listing added, reaches your Marketplace followers immediately for their view. More followers, more views, and more engagements and sales to happen! Facebook keeps your listing up (it promotes on behalf of you!) when there are more engagements or clicks or views on your listing.
In fact, based on my personal experience with the Facebook Marketplace, I've created at least 15-20% of business leads from my total leads (9500+) to assist businesses with sales. If you're seeking for ways to create leads from Facebook, check out these 13 tips and ideas!
Tag Your Items With The Correct Name On Facebook Marketplace:
When you list an item on the Facebook Marketplace, make sure to tag it with the correct name. For example, if you were selling furniture, be sure to tag it as “Furniture:” and not “Household:”.
The more specific your tags are, the easier it will be for people to find your items or products.
Use Right Words When Describing Your Items or Products on Facebook Marketplace:
When you’re describing an item for sale, make sure to use specific keywords and phrases. Facebook Marketplace will only show your post to people who search for these words and phrases, so it’s important to choose them wisely. Add atleast 5-6 keywords in the listing post.
For example, say you’re selling a used 2-wheeler vehicle. You want to make sure that any potential customers searching for "used 2 wheelers" or "old 2 wheeler" see your post and message. To do this, use the exact same words in your description and use a combination of words to play around thinking from the buyer's search intention on how he/she can type on the Facebook Marketplace and use the words accordingly.
If you want to get really creative with your descriptions, you can take inspiration from other similar items on offer in the Marketplace and work your way to beat the competition. For example, if someone is selling an expensive cloth or furniture, you could mention how comfortable it is or add a picture of it being used to make feel it. These features set your items or products apart from other ones being sold in the marketplace and are likely to increase their popularity.
Respond To Messages (in a timely manner):
Be sure to respond to messages in a timely manner. If you’re not able to do so, then be sure to let the person know that you will get back to them soon. This is especially important when it comes to potential buyers who are interested in your items.
Even if you don’t have time to chat with them right away, be courteous and let them know that you will get back to them as soon as you can. Marketplace connections are all about building relationships that can help you.
Make Your Description Honest And Interesting (so buyers are more likely to purchase!) From Facebook Marketplace:
You want to make sure that your description is enticing and easy to read. Don’t just list the item details in the description. Add something about why you're selling the item and include any special features it may have. For example, if you're selling a designer dress, you could mention how much money you saved by purchasing it at a discounted price or what types of events this type of dress would be appropriate for.
This will help buyers decide whether or not they want to purchase the items. This might also lead to chat or engagements on your Facebook Messenger to know more about or to seek guidance.
Use Emojis (in your description for better readability):
When you write a description for a product, make sure to use emojis if possible (of course, this is upto you, not mandatory). This can help make your description more readable, enjoyable, and understandable for a pleasant Facebook Marketplace experience.
Facebook Marketplace is always a great way to sell your items or products and generate more sales. From the above stated growth ideas, you may optimize your profile and listings and be successful so that you are likely to acquire more views or clicks on your listings, boost the odds of prospective customer involvement, and produce more sales for your business!
All the best....
By the way, if you are interested, you may access: Why Are Facebook Ads Important In Brand Building
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