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AI (Artificial Intelligence) is having a profound impact on social media marketing.
“In the face of demand for data-driven, personalized, and scalable customer experiences, more than half of marketers say they’ve invested in the power of artificial intelligence (AI)” – Salesforce Research [State of Marketing, 8th Edition, 2022]
Here are the 5 major ways AI impacts social media marketing:
1. AI can be used to automate processes such as scheduling posts, creating campaigns, and analyzing data. This helps marketers save time and energy that would otherwise be spent manually completing these tasks.
3. It can also be used to analyze data in order to gain insights into customer behavior. Marketers can use this information to create more targeted campaigns and to better understand their target audience.
4. It can also be used to generate insights from customer conversations and reviews, which can help marketers improve their products and services.
5. In addition, it can be used to create more personalized experiences for customers. AI-powered chatbots can be used to engage with customers in real time and provide personalized recommendations based on their preferences. This can help marketers increase engagement and create a more positive customer experience.
“55.4% of survey respondents reported using AI content tools for writing short-form copy e.g. social media posts, product descriptions” – Aira and Verblio’s Future of AI Content Marketing Study 
Overall, AI is having a huge impact on social media marketing, allowing marketers to automate tasks, optimize content, analyze data, generate insights, and create more personalized customer experiences.
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