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When it comes to updating your keywords and search terms to reflect changes in your industry, there's no one-size-fits-all answer.
How often you need to update depends on a few different factors, including the size and scope of your industry, how quickly the industry is changing, and how often you're actively trying to stay up-to-date with the latest trends.
If you're in a fast-paced industry that's constantly evolving, then you'll want to update your keywords and search terms as often as possible, [usually at least once a month]. This way, you can ensure that your content is always up-to-date and relevant to the current trends.
For example, if you're in the tech industry, you'll want to keep an eye on the latest innovations and products, so that you can create content that caters to this audience.
On the other hand, if you're in a more stable industry with slower rates of change, then you may only need to update your keywords and search terms every few months [atleast three to six monthly]. This will still keep your content relevant, but you won't have to put quite as much effort into staying up-to-date.
Overall, the frequency with which you update your keywords and search terms should depend on the specifics of your industry.
If you're actively trying to stay up-to-date with the latest trends in your industry, then updating your keywords and search terms [regularly is a great way] to ensure that your content is always relevant.
Pro-Tip: Email newsletters are a great resource for staying on top of the newest trends and advancements in your business or niche.
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