Updated: Aug 11
What is Organic Traffic in Marketing?:
In other words, it's the number of people who visit your website without clicking on an advertisement or paying for the traffic [like SEM].
“Organic traffic (42% votes), followed by conversions (37% votes) and rankings (14% votes) are the top 3 metrics that are most effective in measuring SEO performance” – The State of Technical SEO Report 2023 from Aira & Women in Tech SEO.
What is Organic Traffic?:
Organic traffic can be broken down into two categories: direct and referral.
Direct traffic is generated when a user types a website URL directly into their browser. Referral traffic comes from other websites that link to yours, often through social media or content sharing.
It is important in marketing because it reflects the quality of your website and its content. Search engine algorithms are designed to reward websites that provide useful, relevant information to users.
If your website is optimized for search engine results, you’ll receive more organic traffic as a result.
It also helps you measure the success of your website’s content and marketing efforts.
By tracking how many visitors come to your site through organic search results, you can see which keywords and topics are working well for your business and which ones need to be improved upon.
“Articles with more than seven images generate 116% more organic traffic than those with none” - The State of Content Marketing Report 2022 by Semrush
It can also be challenging at times to measure, track, and analyze, but there are SEO tools available that can help you do so.
These tools will provide you with detailed analytics about organic traffic, including the number of visitors, their location, the keywords they used to find your website, and more.
Average Organic Website Traffic by Industry
Overall, organic traffic is an important metric in marketing that allows you to measure the success of your website and its content.
What is Organic Traffic in Google Analytics?:
Organic traffic in Google Analytics refers to the number of visitors to your website who arrive through organic, or unpaid, search engine results.
In other words, these are the people who find your website by typing relevant keywords into a search engine like Google and clicking on your website from the search engine results page (SERP).
When you have a high amount of organic traffic to your website, it's a good indication that your website is ranking well in search engine results. This is important because organic traffic is considered to be highly valuable.
To measure organic traffic in your Google Analytics-4 [GA-4] account [make sure your website or blog is connected to it], you can navigate to the "Acquisition" section and then click on "Traffic Acquisition".
Here, you will see a breakdown of the various channels that drive traffic to your website, including organic search.
It's important to track organic traffic because it can give you insights into the effectiveness of your SEO efforts.
By analyzing the data in Google Analytics, you can see which keywords are driving the most traffic to your website, which pages are performing well in search results, and how users are interacting with your website once they arrive.
What Percentage of Traffic should be Organic?:
There is no such fixed percentage of traffic that should be organic. This is because, it depends on various factors such as industry, competition, unique business circumstances, and overall marketing goals.
However, in general, it is firmly held that more organic traffic is always better. The percentage of organic traffic, which ranges between 35 and 50%, is believed to be very good, according to a few reliable case studies that I have observed.
Are you aware? - “SEO is the best digital investment because results compound. Done correctly, your investment doesn’t grow 10% per month or become 10% more cost-effective, like PPC ad optimization. Instead, it 10x’s. Then, it 10x’s again” – Search Engine Land
Is Organic a Marketing Gimmick?:
No, organic is not a marketing gimmick.
How much Organic Traffic is Good?:
According to a few case studies, industry insights, experts' opinions, and other research, the organic traffic percentage, which ranges between 25 and 40%, is believed to be good.
Does Organic Marketing Work?:
Yes, organic marketing works, but it takes a lot of time. Consistent efforts and patience are a must.
Is Organic Traffic Important?:
Organic Traffic vs Paid Traffic:
Here are the key differences between organic traffic and paid traffic:
Remember that the effectiveness of organic and paid traffic can vary based on your specific goals and industry, so it's important to consider your unique circumstances when deciding which approach to prioritize.
Organic vs Direct Traffic:
Here are the most important differences between organic traffic and direct traffic:
Please note that while these are the differences, both organic and direct traffic play important roles in a website's overall traffic profile.
Here's related information that might be useful to you – How To Increase Organic Traffic Conversion Rate? [6 Factors Not To Miss].
P.S: Ready to [unlock the power of digital marketing] and drive [your] business forward? – Access my forum today
P.S.S: Please don’t forget to forward this blog post to your network so they can get the best tips, practices, strategies, education, resources, & tools to help their businesses grow [sharing is caring].