Is creating a profile backlink by keyword instead of a brand name in SEO good or not?
Creating profile backlinks using keywords instead of a brand name can be seen as spammy and may not provide significant SEO benefits. It's generally better to focus on natural, brand-focused backlinks for a more authentic and effective SEO strategy.
Let's go a bit deeper to provide you with more details.
While it may seem like a good idea, as per a few SEO expert's opinions and research, it is actually a mistake to create profile backlinks by keyword instead of a brand name.
This is because Google is aware that these are a form of spam links, and therefore, they will likely devalue the website’s authority.
In other words, if you create a profile backlink by keyword instead of a brand name, you are potentially decreasing the chances that your brand website will be found by potential customers and clients.
Here's related information that you may also find helpful – Is a low domain authority bad for backlinks?
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