Creating or generating backlinks are generally not prohibited by Google unless it senses Black Hat SEO type of practices in the process.
"The vast majority of SEOs (94%) said they believe Google will continue to use links as a ranking signal for the next five years" - State of Link Building Report 2022 by Aira
Pro-Tip: The greatest way to build natural backlinks is to create high-quality content that is beneficial to readers and is based on keyword research and also relevant to your industry or business niche.
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