Digital Marketing is one of the most popular ways to gain exposure and reach potential customers today when there is huge competition.
“8 in 10 consumers have purchased, researched, or considered a product or service they saw on social media” – Social Media Today Newsletter
This has been in use for the past ten years and utilized by various businesses of different sizes across the world for the promotion, marketing, and advertising of their business products or services.
However, it can be risky if used improperly or misused. This is because digital marketing can lead to fraudulent promotions, spamming, and hacking.
Even though there are less opportunities for such things these days due to stricter ad platform terms of use and restrictions, nevertheless cannot be disregarded.
When using digital marketing, it is important to be careful about where you are sending your information and who you are sending it to. It is also important to be aware of what information is being collected from whom.
This will help ensure that the marketing campaign is successful and safe. You can take a look at the GDPR legislation that can help you with for your future preparation.
"People want highly targeted ads that fit their personal preferences. The more personal and curated the ads are to the individual, the more responsive consumers will be to those brands" - channable and Marketing Dive [2022]
In general, digital marketing is considered to be safe and a widely used strategy in the field of internet business.
P.S:
You are currently on the Digital Marketing Forum page; for more information on various topics that may be helpful, please visit Blog Posts (button below) and [share any content post you love] with your network.
Learn Digital Marketing Skills [for FREE] and boost your professional career!
[Want to grow & stay ahead of your competitors? - use these e-Newsletters to your advantage!]
[If you have any specific questions in mind, please drop a mail and I will answer through a post at the earliest possible time]. Check this forum frequently for fresh posts.