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Is Digital Marketing an Industry?

Updated: Sep 5, 2023

Is digital marketing an industry - [is marketing an industry]
Photo by Artem Podrez [Pexels]

Is Digital Marketing an Industry?:

Yes, digital marketing is an industry and is also a lucrative skill too. As per Semrush, the global digital advertising and marketing market is set to reach $786.2 billion by 2026.

“Online Marketing is an [ever-changing industry] in terms of regulations, technologies, and players. All 3 factors affect each other in one way or another, causing the changes or driving them” - Matvey Schmidt, Head of Advertisers Department at PropellerAds.

Digital Marketing as an Industry:

As per the Digital 2023 Global Overview Report [Jan 2023] by Meltwater and We Are Social, the annual total digital advertising market was $667.3 Billion.

Digital marketing is the practice of using digital technologies, such as the internet, mobile phones, and other digital mediums to promote a product or service.

It is a form of marketing that has become increasingly popular in recent years, especially in a post-pandemic world, as the internet and other digital platforms have become more accessible to consumers than ever.

Do you know? Users accessing the Internet through mobile phones is 95.3% as per Meltwater's Digital 2023 July Global Statshot Report.

“Global Ad spending in the Advertising market is projected to reach US$1,004.00bn in 2023″ - Statista

What are the Types of Digital Marketing in the Industry?:

Digital marketing encompasses a variety of marketing strategies or types, such as:

Each of these strategies can be used to reach a specific target audience and influence their buying decisions including increasing brand visibility and awareness.

“With changing consumer preferences, shifting buying behaviours, and rising customer expectations, marketers remain future-focused and cite “experimenting with new marketing strategies” as their #2 priority” – Salesforce Research [State of Marketing, 8th Edition, 2022]

As digital marketing has grown in popularity, so has the industry that now supports it.

There are now many businesses that specialize in digital marketing, offering services such as:

There are also many companies that offer training in digital marketing, as well as software and tools to help businesses manage their digital marketing campaigns including productivity improvement.

"Regardless of your industry, company, and product or service, marketing isn’t a set-it-and-forget-it practice. It’s constantly evolving, which means you need to constantly monitor, evaluate, optimize, and tweak where needed" - SmartBug and rockcontent [Report for 2023]

Digital marketing is an ever-evolving industry that is constantly changing even though it is saturated.

As technology advances and new platforms emerge, digital marketers have to stay on top of the latest trends in order to remain competitive.

As such, there is always a demand for digital marketing professionals or those with marketing skills or niche skills, who can create effective digital marketing campaigns that will help businesses succeed in their goals.

Performance marketing and artificial intelligence [AI] have begun to make ripples in the business world, demonstrating how this industry is rapidly transitioning to a new one.

Overall, digital marketing is definitely an industry - an exciting one - and it's here to stay.


Is Marketing an Industry?:

Yes, marketing is an industry, though it is also a crucial department within the business.

What Industry is Marketing in?:

Marketing itself is an industry. However, broadly, as believed by most, marketing falls under advertising and communication, though technically, advertising is part of marketing.

Is the Marketing Industry Growing?:

Yes, the marketing industry is growing. Here are some latest data and stats:

“Total ad spending in the social media advertising market is projected to grow by a CAGR of 4.5% between 2023 and 2027, resulting in a market volume of $207.1bn” MarketingTech

“The market for artificial intelligence in marketing is expected to grow to more than $107.5 billion by 2028 — a huge leap from $15.84 billion in 2021” HubSpot

“Global market size of ecommerce personalization is expected to reach $12.61 billion by 2025” Intellimize Report

“The 5G smartphone market is projected to grow to $4167.07 billion by 2027, up from $32.21 billion in 2021. The technology will provide new opportunities for marketers to reach consumers on the go through real-time, high-quality video and interactive experiences” MarketingProfs

For more information, you may access Marketing Statistics [Latest Comprehensive Data of almost all verticals of Digital Marketing].

Is the Marketing Industry Competitive?:

Yes, the marketing industry is highly competitive.

Which Industry Needs Digital Marketing?:

Almost all industries, regardless of their size and scope, need digital marketing.

How Big is the Digital Marketing Industry?:

Here is how big the digital marketing industry is: $786.2 Billion by 2026

Do Digital Marketers Work From Home?:

Yes, digital marketers have the flexibility to work both remotely from their homes and from dedicated office spaces.

Where Digital Marketing is Used?:

Digital marketing is used in nearly every industry or business and isn't restricted to just one.

Can Digital Marketers Work From Home?:

Yes, digital marketers can work from home. Flexibility becomes even greater if you work as a freelancer or if your job at a business or company allows it.

Does Digital Marketing Comes Under IT?:

No, digital marketing doesn't come under IT. For further information, visit the post that is linked.

Is Digital Marketing Growing?:

Yes, digital marketing is growing. Actually, it has experienced a notable surge due to the recent advancements in AI technology, and we anticipate further transformations in the future.

Digital Marketing Industry Statistics:

You may access these latest and updated digital marketing industry statistics here.

Do Digital Marketers Make Good Money?:

Yes, digital marketers do make good money. Remember, it is not a quick-money-making method.

The opportunities become infinite with significant work efforts, gaining experience, and also updating one's skills in relevant areas.

Does Digital Marketing include Social Media?:

Yes, digital marketing includes social media as one of the marketing channels or platforms.

Is Digital Marketing a Hard Job?:

Yes, digital marketing is a hard job, as it requires:

  • a deep understanding of human psychology,

  • creative thinking or creativity,

  • knowledge of diverse marketing platforms and their capabilities,

  • staying updated on current trends, and

  • continually improving one's skills to achieve desired business results.

When did Digital Marketing Become Popular?:

Digital marketing became popular during and after the pandemic.

What Percentage of Marketing is Digital?:

The percentage of marketing that is digital ranges between 35% and 60%, referring to a few reliable sources, though this may change depending on the industry, the level of competition, and the resources at hand.

Where does Digital Marketing fit in the Marketing Mix?:

Digital marketing primarily aligns with and dominates the 'Place' and 'Promotion' components of the marketing mix, but it's important to recognize that these elements are interconnected and can impact each other.

Which Industry Spends the Most on Digital Marketing?:

The industry that spends the most on digital marketing is retail and e-commerce.

Here's related information that you may also find helpful – Social Media Trends 2023 [63 Key Insights and Facts]

P.S: Visit Digital Marketing Forum that answers [most un-answered] questions.

P.S.S: Please don’t forget to forward this blog post to your network so they can get the best tips, practices, strategies, education, resources, & tools to help their businesses grow [sharing is caring].

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