Factors to be considered while doing off-page SEO are:
1. Analyze your competitor’s link profile.
2. Conduct a link-intersect analysis.
3. Target your competitor’s broken backlinks.
4. Leverage Digital PR.
5. Implement the Skyscraper Technique.
6. Turn unlinked mentions into links.
7. Set up and optimize Google Business Profile.
Source - Semrush
P.S:
You are currently on the Digital Marketing Forum page; for more information on a variety of topics that may be helpful to you, please visit Blog Posts (button below) and also share any content post you love with your network.
[If you have any specific questions in mind, please drop a mail and I will answer through a post at the earliest possible time]. Check this forum frequently for fresh posts.
Need help? - Hire the world’s best freelance marketers