Do reviews help SEO?:
Yes, reviews help SEO. Reviews are like little endorsements of your business that show up in search engine results. They can be a great way to increase your visibility online and give potential customers a better idea of what they can expect from your business.
In fact, reviews also act as signals to search engines that your website is authoritative and trustworthy.
“92% of consumers read online reviews to learn about a business” - Local Centric Email via reddule.io.
Reviews help SEO:
Having reviews on your website, social media pages, and other online platforms helps search engine algorithms identify your business as a quality source of information or services.
When customers leave positive reviews, it indicates to search engines that your website or business is a great source of information and worth featuring in the search engine results pages (SERPs) and also lower rankings for any negative reviews.
“79% of consumers spend the most time reading Google-based reviews” - Moz’s Local Business Reviews Impact Report
Moreover, reviews also help your website rank for long-tail keywords. For example, if you own a restaurant and customers leave reviews that include words like “best Spanish food in town” or “great value for money”, these words can help you rank for those phrases at times, further increasing your visibility in the SERPs.
Reviews can also help with local SEO. When customers leave positive reviews for your business, they are essentially providing social proof that your business is reliable and worth visiting.
This helps to build trust with potential customers and can help you rank higher in local search engine results.
Seeing positive reviews from other customers can also be a major factor in convincing potential customers that your business is worth their time and money. This could lead to more organic traffic coming to your website, which can be beneficial for SEO.
“6 in 10 consumers require 4+ stars to consider doing business” - Moz’s Local Business Reviews Impact Report
Reviews are also great content to include on your website. Search engines love fresh content, that helps keep your page fresh and relevant.
In summary, reviews are an incredibly important part of SEO and should not be overlooked. If you want to improve your SEO rankings, start focusing on getting more reviews from your customers, and help search engine algorithms understand who you are and what you offer.
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