There are three main benefits of creating a profile in SEO: visibility, credibility, and backlinks [link building].
Visibility: Having a profile allows you to be found directly by potential clients and customers. This can help you to build relationships that can lead to business opportunities.
Credibility: Having a profile allows you to establish your expertise and credibility with industry leaders and influencers. This can help you to attract quality business leads. Moreover, connecting with other professionals in the same industry can also be an opportunity for networking and collaboration.
Backlinks [Link Building]: Having a profile allows you to generate free backlinks [link building] most of the time and improves higher ranking potential.
Here's related information that you may find helpful - 29 Key Findings Data from the State of Link Building 2022 Report that might help to strengthen your SEO skills and marketing decisions.
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