What are the most important metrics to track in digital marketing?
Here are the most important metrics to track in digital marketing:
Conversion Rate (CR)
Return on Investment (ROI)
Cost Per Click (CPC)
Click-Through Rate (CTR)
Cost per Acquisition (CPA)
Customer Lifetime Value (CLV)
Engagement Metrics (likes, shares, likes, views, comments)
Email Open Rate and Click-Through Rate
Social Media Followers and Engagement
These metrics provide insights into various aspects of digital marketing performance, helping businesses make informed decisions and optimize their strategies.
“Your metrics and community feedback are key to identifying areas where you can improve. Implement feedback given by the audience to evolve with your community and stay on top of your community needs” – ICUC Social
Here's related information that you may also find helpful – Glossary of Marketing Terms (Internet Business FAQs) that might help you strengthen your digital marketing knowledge.
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