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[Glossary of Marketing Terms] - Internet Business FAQs

Updated: Oct 21, 2023


internet marketing glossary of terms - [glossary of marketing terms]

[Glossary of Marketing Terms] - Internet Business FAQs:

Need a list of marketing terms and definitions, or looking for something like marketing terminology 101? Don't worry!


Here is everything you need to know about the Internet Marketing Glossary of Terms.


In other words, this blog post is all about online marketing business's frequently asked questions along with their answers that will help you significantly to step forward.


The internet is a big place with lots of acronyms and abbreviations. This can make it hard to know what words mean, especially when you are just starting out in the world of online business and digital marketing.


So, this blog post will help you understand the basics and give you an overview of some of the most common terms you might hear while getting your feet wet in this internet business industry.


Internet Marketing Glossary of Terms:

1. What is Internet?

Internet is a communication system of interlinked computer networks.


The network is used to share information and carry out transactions between computers connected together by common connections such as cables, fiber-optics, wireless connections, or other communications channels.


It allows computers to communicate with each other. It connects different areas of the world together so that they can communicate with each other. It provides access to resources in various forms for both people and businesses.


Internet business is a type of business that has its own website or blog and operates in an online mode or channel or platform.


Internet businesses or online businesses are run by an owner or business entity who puts all the effort into advertising, promotion, or marketing his or her or other businesses' products or services online.


This can be done through:

  • websites,

  • email campaigns,

  • social media, and so on (for example E-Commerce, Affiliate Marketing, Dropshipping, Online Services or Bookings or Reservations, Online Shopping, Online Education, Online Advisory, and so on).

3. What is E-Mail Marketing?

E-mail marketing is a method of promoting products and services to customers via email.


The message could be sent to one or more people, for example, a group of recipients who might receive an announcement about a new product release from a company, or it could be something else based on the objective of the email marketing campaign.


4. What is an E-Mail List?

An E-mail list is a database of emails where people can sign up for updates. It is an effective way to build your brand and also generate traffic to your website.


5. What is Personal Branding?

Personal branding is the process of creating a personal brand that you can use to build your business and grow your career. It involves various elements such as education, experience, skills, values, and personality.


Personal branding is all about knowing yourself better than anyone else so that you can build a good reputation with the help of it.


6. What is Online Marketing or Digital Marketing?

In simple, Online marketing or Digital Marketing is a process of promoting products and services online.


For example Facebook Ads, Instagram Ads, LinkedIn Ads, E-Mail Marketing, X Ads [Twitter Ads], Google Ads, YouTube Ads, Solo Ads, niche groups and communities, and Native Ad Networks.


This could also be using niche websites or blogs.


Here's related information that you may find helpful – Digital Business vs Digital Marketing


7. What is Pay Per Click (PPC)?

Pay Per Click [PPC] is a technique of paid advertising that allows you to target your audience by paying only when someone clicks on your ad. For example, Google Ads, and Microsoft Ads.


8. What is Cost Per Acquisition (CPA)?

Cost Per Acquisition (CPA) is the total cost of acquiring a single customer divided by the number of customers acquired.


The Cost Per Acquisition formula can be used as a marketing tool for determining how much money it will take to acquire new customers.


9. What is CPM?

CPM stands for Cost Per Mille, which is the cost per thousand impressions. It is a marketing metric used to calculate the cost of advertising or the revenue generated from one thousand impressions.


CPM is very important because it helps you determine your market potential and allows you to optimize your online marketing strategy accordingly.


Social media marketing is a marketing strategy that involves the use of social media websites to promote products and services.


The main aim of this strategy is to drive traffic to your website or blog, through the use of social media platforms like Facebook, Instagram, LinkedIn, Threads, YouTube, Twitter, and Pinterest and generate leads and sales or at a minimum generate views or engagement or based on the campaign objective.


11. What is E-Commerce?

E-Commerce is a form of business that takes place over the Internet. It involves selling and buying products and services, with all transactions occurring online.


12. What is a Lead in Business or in Marketing?

A lead (or potential prospect) in business or marketing is an individual person or a business entity who has expressed interest in your product or service. The purpose of a lead is to convert that interest into a sale.


In other words, converting prospects to customers or clients.


13. What is a Sale in Business/Marketing?

A process of completion of a purchase or buying or commercial transaction or successful conversion.


14. What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is the process of using the power of search engines to help your website or blog rank higher in search results.


In simple words, SEO is about getting people to visit your website by giving them what they are looking for.


15. What is Copywriting?

Copywriting is the art of writing a sales copy for a product or service. Persuasive words are used in the process to make prospects, readers, or audiences take action.


16. What is Blogging?

Blogging is the act of publishing written articles on a website, usually for the purpose of sharing one's own thoughts and opinions.


It can be used by anyone to read and share information with other people online or offline as well. [Here are 19 blogging tips for new bloggers].


Here's related information that you may find helpful – Does blogging make money?


17. What is Content Writing?

Content writing is the process of creating content for different types of media.


This can be in the form of written copy, creating stories, social media posts, blog posts, articles, or any other form that requires written content.


18. What is Content Marketing?

Content marketing is a form of digital marketing that focuses on creating and distributing relevant, valuable, and consistent content to attract an audience (examples: blogs, podcasts, vlogs, newsletters, e-books, infographics, templates, and alike).


19. What is Affiliate Marketing?

Affiliate Marketing is promoting other person’s, other company’s, or other business's products or services to market, audience, friends, followers, family, or visitors (in general to anyone) and if someone purchases or buys through your referral link or affiliate link, then you earn a commission on each sale, which varies business to business (affiliate program).


[Here are the affiliate mistakes to be avoided to reap the benefits].


Here's related information that you may find helpful – Why is affiliate marketing so hard?


20. What is a Landing Page?

A landing page is a page or website that is designed to convert visitors into subscribers or customers.


It's also known as a sales funnel, which refers to the process of converting visitors into leads and then converting those leads into customers.


21. What is a Plugin?

A plugin is a piece of software that runs on your website and makes the site do something it wouldn't normally do. It is often used to add functionality to an existing program.


22. What is a Sales Funnel?

A sales funnel is a logical process that consists of four main steps, which are called stages.


The first stage is the Awareness Stage, where potential customers are introduced to your business (product or service to say).


The second stage is the Interest Stage, where prospects begin to become interested in your product or service.


The third stage is the Desire Stage, where people have a strong desire for your product or service and start making plans to purchase it.


The fourth stage is the Action or Conversion Stage, where prospects complete their purchase of your product or service.


23. What is a Call To Action (CTA)?

A call to action is a phrase or words that direct the user's attention to an action you want them to take. It should be placed in the content of your website, blog, or other marketing materials.


For example: "Buy Now" "Call Us" "Book Now" “Try Now” and alike.


24. What is a Copy?

A copy is a written text that can be used to promote any product or service. It helps you get more traffic to your website and gets more people interested in your business.


The purpose of writing a copy is to attract potential customers, as well as build trust between the customer and your company. [Here is an AI-powered tool that generates ad copy in a few seconds, just try it!].


25. What is Traffic?

In marketing, traffic is a measure of the number of people who visit your website or blog.


Traffic is not limited to just the visitors coming from search engines, but also includes organic traffic such as direct visitors (via links in social media posts) and people searching for something specific on Google and also based on several paid ads strategies to drive mass traffic in a short span.


Here's related information that you may find helpful – How to Increase Traffic to a Website? [7 Proven Successful Strategies]


26. What is E-Mail Marketing Automation?

Email Marketing Automation is a tool that automates the process of sending emails to your customers or subscribers. It can be used for marketing campaigns, promotions, and even transactional emails.


27. What is Organic Traffic?

Organic traffic is a term used to describe a website's or blog's visitors that were not targeted by any paid advertisements. It refers to all of the people who visit your site via search engines, social media, and referrals from other websites.


28. What is Paid Traffic?

Paid traffic is traffic that comes from a third party. The primary difference between paid and organic traffic is that, with paid traffic, you have to pay for the traffic in order to get it.


29. Who is an Affiliate?

An affiliate is an individual person, company, or business that links to affiliate products or services on their website, blog, or social media and receives a commission for each successful lead or sale generated via unique affiliate links.


Here's related information that you may find helpful – Disclosing affiliate links [Is it really necessary?]


30. Who is an Influencer?

Influencers are people who have the power to create a buzz about a product or service. They may be celebrities, influencers in their field of expertise [niche], social media personalities, bloggers, or any other type of influencer.


The idea is to get them to endorse your product or service on their social media platforms so that you can make some sales as well as build brand awareness.


31. What is B2C?

B2C or Business to Consumer is a marketing strategy that focuses on selling products and services directly to the end consumer.


32. What is B2B?

B2B or Business to Business is the process of selling products and services that are intended for other business use.


33. What is a Niche?

Niche is an area, topic, or domain in which you are interested either by your skill, talent, passion, hobby, or knowledge.


Here's related information that you may find helpful – How To Find Micro-Niche Ideas? [involving tools and platforms].


34. What is Augmented Reality (AR)?

Augmented Reality (AR) is a technology that brings the real world into the digital world.


It enables users to see and interact with computer-generated content superimposed on their view of the real world through devices such as smartphones, head-mounted displays, or glasses.


35. What is Virtual Reality (VR)?

Virtual Reality (VR) is a technology that simulates the real world through computer-generated imagery. The user interacts with this virtual environment, whereas in the real world, everything appears to be real.


It is being used for video games and filmmaking, but it can also be used for other purposes like education and training.


36. Who is a Freelancer?

A freelancer is a person who has the skills to perform a job or task or assignment and can offer them to clients or employers or in general who want their expertise to their work or business, at a price that mutually agrees upon.


Freelancers work independently.


Hopefully, this information about Internet Business FAQs [ and or Key Internet Marketing Glossary of Terms] will be beneficial to you as you embark on your Internet Business [and or online marketing] journey!


Here's related information that you may also find helpful – Marketing Statistics [Comprehensive Data of almost all verticals of Digital Marketing].


P.S: Ready to [unlock the power of digital marketing] and drive [your] business forward? – Access my forum today


P.S.S: Please don’t forget to forward this blog post to your network so they can get the best tips, practices, strategies, education, resources, & tools to help their businesses grow [sharing is caring].

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