The popularity of podcasts is growing rapidly, and for good reason. They're a great way to get informed about a wide variety of subjects, from self-improvement to business and marketing.
Listening to a podcast can be a convenient way to learn while you're on the go.
"Time spent listening to Podcasts (average time/day) is 0 Hour 55 Mins" - [Digital Trends 2022 by Hootsuite]
Here are the 3 core benefits of podcasting in digital marketing:
1. Improve your SEO: By creating a podcast, you improve your search engine optimization (SEO). Your podcast can be included on your website's homepage and article pages, which will improve your site's overall ranking and visibility.
2. Build brand awareness: Brand awareness is a critical component of any marketing campaign. A well-produced podcast can help build your brand's visibility and credibility with potential customers.
"Listening to Podcasts each week (% of Internet Users aged 16 to 64) is 20.4%" - Digital Trends 2022 [Hootsuite]
3. Generate leads: A well-planned marketing funnel can help you convert podcast listeners into potential customers. You can use opt-in forms, CTAs, and other lead generation tactics to encourage listeners to take action and contact you for more information.
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