The most important factor in SEO marketing is Content. If you want your website to rank high in search results, you need to create content that's both relevant and high quality. This is part of On-Page SEO.
Influence of on-page SEO signals in improving organic search traffic is 86% - Aira’s State of Link Building Report 2022.
"Quality of content is the primary success factor in organic ranking and in content marketing in general" - Key Insights from State of Content Marketing Report 2022 by Semrush
You also need to regularly update your content so that it stays fresh and relevant. Additionally, you should use appropriate keywords in your content so that Google knows what the content is about [content optimized].
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