Is SEO Marketing?:
Yes, SEO (Search Engine Optimization) can be considered a form of marketing. In fact, it is one of the most effective digital marketing channels in the world, though the progress is slow, overall outcomes are significant or massive.
Do you know? - “SEO-focused organizations experience a 61% lower cost-per-lead than organizations that primarily use other channels” – Conductor Email
To understand this, it's important to first understand what SEO is.
“SEO is a long-term game. It takes some time for SEO to produce results. The good news is that the ROI increases significantly as the SEO results compound” – MarketingProfs
Now, when it comes to marketing, the goal is also to increase brand or business visibility and drive traffic to a website or product.
SEO can help achieve these goals by increasing a website's visibility in search engine results pages.
This means that when someone searches for a particular keyword or phrase related to a business or product, the business's website has a higher chance of appearing near the top of the search results.
In addition to driving traffic to a website, SEO can also help build brand authority and credibility.
When a website consistently appears near the top of search engine results pages, it can be seen as a reputable source of information or product. This can lead to more conversions and sales.
“The goal for SEO shouldn’t be to get them to buy right now, it should be to get them to follow along to the point where buying your product isn’t just a possibility, but the only path they consider taking” - audienceplus
Top metrics used to measure SEO strategy success:
Pro-Tip: Online reputation management (ORM) is essential for SEO because, regardless of how well a website ranks, it will struggle to generate clicks if its brand is perceived negatively.
Overall, SEO is a valuable form of marketing that assist businesses in connecting with their target audience online, almost more precisely, and achieving their marketing objectives and goals.
In other words, it is a digital marketing powerhouse!
Here's related information that you may find helpful - Why does SEO take so long? [you have to know this].
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