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Is SEO Marketing? - [Embrace this Online Powerhouse]

Updated: Feb 8


Is SEO marketing
Photo by cottonbro studio [Pexels]

Is SEO Marketing?:

Yes, SEO (Search Engine Optimization) can be considered a form of marketing. In fact, it is one of the most effective digital marketing channels in the world. Though the progress is slow, the overall outcomes are significant or massive.

Do you know? - “SEO-focused organizations experience a 61% lower cost-per-lead than organizations that primarily use other channels” – Conductor

To give you more information, let's go deeper. Also, don't forget to read the FAQs at the end.



SEO Marketing:

To understand this, it's important to first understand what SEO is.


SEO is the practice of optimizing a website and its content to rank higher in search engine results pages (SERPs) for specific keywords or phrases related to the content.


The goal of SEO is to increase organic traffic to a website from search engines like Google, Bing, and Yahoo. Here is how Google ranks search results.

“SEO is a long-term game. It takes some time for SEO to produce results. The good news is that the ROI increases significantly as the SEO results compound” – MarketingProfs

Now, when it comes to marketing, the goal is also to increase brand or business visibility and drive traffic to a website or product.

SEO can help achieve these goals by increasing a website's visibility in search engine results pages.


This means that when someone searches for a particular keyword or phrase related to a business or product, the business's website has a higher chance of appearing near the top of the search results.


In addition to driving traffic to a website, SEO can also help build brand authority and credibility.


When a website consistently appears near the top of search engine results pages, it can be seen as a reputable source of information or product. This can lead to more conversions and sales.

“The goal for SEO shouldn’t be to get them to buy right now, it should be to get them to follow along to the point where buying your product isn’t just a possibility, but the only path they consider taking” - audienceplus

Most Common SEO Reporting Metrics:

Most Common SEO Reporting Metrics
Image Content Source - Conductor

Pro-Tip: Online reputation management (ORM) is essential for SEO because, regardless of how well a website ranks, it will struggle to generate clicks if its brand is perceived negatively.


Overall, SEO is a valuable form of marketing that assists businesses in connecting with their target audience online, almost more precisely, and achieving their marketing objectives and goals.


In other words, it is a digital marketing powerhouse!


Here's related information that you may find helpful - What does a person in marketing do?


FAQs:

Who does SEO?:

SEO is typically done by digital marketers, SEO specialists, and businesses looking to improve their online visibility and organic traffic.


Why is SEO important for eCommerce?:

SEO is important for e-commerce as it helps improve product visibility, drive organic traffic, and enhance the overall online shopping experience, leading to increased sales and revenue.


ECommerce SEO Checklist:

ECommerce SEO Checklist

Does SEO Still Work?:

Yes, SEO still works. In fact, it continued to be one of the top three successful digital marketing channels for years for various businesses and marketers.


Despite the moderate impact on traffic worldwide caused by the recent integration of AI in search, known as Search Generative Experience (SGE), it still constitutes the largest portion of driving website traffic.


Who Uses SEO?:

SEO is used by businesses, website owners, digital marketers, and content creators to improve their online visibility and attract organic traffic.


Does SEO Marketing Work?:

Yes, SEO marketing works. There is no doubt about it. Keep in mind that SEO is constantly evolving at a rapid pace. Therefore, it's essential to adapt to changing trends to achieve success. SGE is already in place.


SEO and SMO Techniques:

Here are the most important SEO and SMO techniques:


SEO Techniques:

  1. Keyword research and optimization

  2. On-page optimization (meta tags, headings, and content)

  3. Off-page optimization (backlink building, social media promotion)

  4. Mobile optimization

  5. Site speed optimization

  6. Refining quality content creation and good UX.


SMO Techniques:

  1. Social media profile optimization

  2. Content sharing on social media platforms

  3. Engagement with the audience

  4. Influencer marketing

  5. Social media advertising

  6. Hashtag and keyword usage

  7. Social media management and analytics.

Here's related information that you may also find helpful – Content SEO vs Technical SEO [See the SEO Elements Showdown]


P.S: Ready to [unlock the power of digital marketing] and drive [your] business forward? – Access my forum today


P.S.S: Please don’t forget to forward this blog post to your network so they can get the best tips, practices, strategies, education, resources, & tools to help their businesses grow [sharing is caring].

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