The most popular social media platform is Facebook, because, this platform has the highest monthly active users from across the world and is considered as the most engaging network compared to other social media networks or platforms.
As per Digital Trends 2022 (Global Perspective) by Hootsuite Study and Analysis:
1. Facebook (Total Monthly Active Users): 2.91 Billion
2. Device used to access Facebook: Any kind of Mobile Phone (98.5%) and Only use Laptop or Desktop (1.5%)
A strong ROI from advertising initiatives is another important factor from a business perspective that makes Facebook as the most popular social media platform.
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