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It really depends on your business niche, budget, and the goals you have for it.
Paid advertising like social media ads and Google ads can be more effective if you know how to use it; it is likely expensive too, but SEO takes a lot of time and effort to rank highly on Google. SEO is the way to go if you want to rank highly on Google and establish yourself as an authority or industry leader.
If you are looking for quick results and results that will bring you instant traffic, paid advertising is the way to go.
If you are trying to attract high-quality leads (i.e., leads who are more likely to sign up for your newsletter or purchase your products or services), SEO is likely to be more effective and cost-effective than paid advertising like Google Ads.
Ultimately, what is best really depends on your business and marketing goals.
“content (e.g., blog posts and videos) that ranks organically on Google can produce results for months or even years. Unlike paid ads, where the results stop as soon as you stop investing” – Semrush
Pro-Tip: If you're starting a new business, it may be better to focus on SEO first and then launch your paid advertising campaign. This will give you a head start in the search results and create brand awareness among potential customers.
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