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Which is better, paid advertising or SEO?

Which is better, paid advertising or SEO?


It really depends on your business niche, budget, competition, and the goals you have set.


Paid advertising, such as social media and Google ads, can be highly effective when used strategically, though it comes at a cost. In contrast, SEO requires time and effort to achieve high rankings on Google but is more cost-effective in the long run.


For quick results, paid advertising is the best option. However, if you aim to attract high-quality leads cost-effectively, SEO is the better choice.

Remember - “content (e.g., blog posts and videos) that ranks organically on Google can produce results for months or even years. Unlike paid ads, where the results stop as soon as you stop investing” – Semrush

SEO vs PPC Ads or Google Ads:

SEO vs PPC Ads or Google Ads

Pro-Tip: If you're starting a new business, it may be better to focus on SEO first and then launch your paid advertising campaign. This will give you a head start in the search results and create brand awareness among potential customers.


Here's related information that you may also find helpful – Google Ads Leads vs Website Traffic


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