Why is a strategy used in digital marketing?
A strategy is used in digital marketing to accomplish the goals that your business has. It further provides clarity around the goals of the campaign and how to achieve those goals. It can be anything from a long-term goal to the next day's tasks.
A strategy also helps you create a plan on how to achieve your goals, and it can help you make more informed decisions for a great start.
It can also help to ensure that resources are being invested in the most successful areas of the campaign, or that time and effort are being spent wisely where it will have the greatest impact
Finally, a strategy can help coordinate efforts between different departments within an organization. This ensures that all players are working together towards a common goal and that there is optimal coordination and performance between them throughout the campaign period to achieve success.
Remember - “Any marketing strategy should be constantly tested and evolved in order to better serve your customers.” – The 2024 State of Data-Driven Personalization in Marketing by ICUC Social and Convince & Convert
Here's related information that you may also find helpful – Is Brand Awareness a Marketing Strategy?
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