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How to gain a Competitive Edge using Digital Marketing?


How to gain a Competitive Edge using Digital Marketing?
Photo by RODNAE Productions [Pexels]

How to gain a Competitive Edge using Digital Marketing?

Digital marketing is a huge part of any business’s lifeblood. With the advent of it, the game has changed. With the click of a button, you can target millions of people around the world. And it is not only about targeting them, but how you can engage with those people so that they take the desired action.


With so many options and platforms available, it can be difficult to find the ones that will best suit your business.


Here are the most important tips for gaining a competitive edge using Digital Marketing:

1. Know your audience: Before you begin marketing your products or services, it is important to know who your target audience is. This will help you to fine-tune your marketing campaign to reach the most relevant listeners.


2. Choose platforms wisely: With so many different digital marketing channels or platforms available, it can be difficult to know which ones are best for your business. If possible, choose platforms that are already popular with your target audience. This will give you a head start in reaching potential customers.


3. Use effective ad formats: In addition to targeting the right audience, you also need to use effective ad formats in order to capture their attention and drive traffic to your website or landing page.


4. Use social media judiciously: Social media can be a great tool for reaching potential customers. Make sure that you are only posting content that is relevant to your business, and avoid spamming potential customers with advertisements.


If possible, hire someone who is experienced in social media marketing to take care of these tasks for you.


5. Use video marketing wisely: While video content can be an effective way to market your products or services, it can also be difficult to produce and maintain. Make sure that the return on investment is worth the time and effort required to create and maintain video content.


If possible, work with an experienced video production company to create high-quality content for you.

6. Utilize email marketing: Email marketing is another effective digital marketing tool (also known as an evergreen marketing channel) for gaining a competitive edge.


By creating email campaigns that are tailored to specific audiences, you can reach potential customers at almost the perfect time. You can nurture your subscribers and turn them into paying customers.

"E-Mail marketing's return on investment (ROI) is 36USD" - Statista

7. Monitor results regularly: In addition to creating campaigns, you also need to monitor their results regularly in order to see how effective they are and make adjustments as needed.


If something isn't working as well as you hoped it would, you can make changes before the campaign goes too far or starts to lose its effectiveness.


Monitoring results will allow you to course-correct before it's too late, which is important for your campaign's success and for saving resources and time in the long run.


Pro-Tip 1: Implement SEO strategies on your business website to stay ahead of the competition. These strategies have been proven to produce long-term benefits for businesses especially in acquiring free traffic from search engines like Google, Yahoo, and Bing, and reduced marketing and advertising costs.


Pro-Tip 2: Make use of VR and Artificial Intelligence [AI] technologies to drive maximum engagement [based on your business niche].


P.S: Also, visit Digital Marketing Forum that answers [most un-answered] questions.


P.S.S: Please don’t forget to forward this blog post to your network so they can get the best tips, practices, strategies, education, resources, and tools to help their businesses grow.

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