How should a small business begin digital marketing?
How should a small business begin digital marketing?
A small business can begin its digital marketing efforts by using social media platforms as the primary channel to promote its products or services. Here's related information that will be very helpful.
From the outset, the business should also focus on creating an SEO-optimized website to attract search traffic. Consistently publishing various types of content on the website educates the target audience, builds trust, and gradually generates quality leads.
Even with a limited budget, they can leverage micro-influencers for effective influencer marketing to target the business’s niche market.
Remember - “Word-of-mouth is always going to be a small business’s best friend for brand awareness” - 2024 Small Business Marketing Report by VistaPrint and Wix
Pro-Tip: Hire an experienced freelance digital marketing expert or appoint one within the company to kickstart marketing efforts, ensuring they receive the necessary coordination and support.
Here's related information that you may also find helpful – Social Media Management vs Digital Marketing
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