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16 Key Insights And Stats From ‘The Ultimate Guide To Influencer Marketing In 2022’


16 Key Insights And Stats From ‘The Ultimate Guide To Influencer Marketing In 2022’


It's time for businesses to incorporate influencer marketing into their marketing strategies in order to increase conversions and keep up with the latest trend in tapping the target audience market.

1. $10B was the influencer market value in 2020.


2. $13.8B was the influencer market value in 2021


3. Statistics show that consumers trust influencers on their purchasing decisions more than they do from traditional advertising, so using them for your brand campaigns is key to maximizing your revenue this year.


4. Mega Influencers: These are the influencers that have at least 1 million followers across all their platforms. They can be anything from A-list celebrities and professional athletes, to individuals that are massively successful in their particular niche.


5. Macro-Influencers: Macro influencers are the people who’ve made a name for themselves on non traditional media like Youtube or Tik Tok. They also can include C or D-list celebrities, and other famous people who just aren’t as strongly in the limelight as mega influencers. By social media metrics, these are the types who have somewhere between 100,000 to one million followers.


6. Micro-Influencers: Micro influencers are another tier below Macro Influencers, but are similar to them in many ways. Most of them found their following on social media like Macro Influencers did, but often specialize in more niche categories of content that make their following slower to grow than most Macros. These influencers typically have somewhere between 1,000 to 100,000 followers.


7. Macros often specialize in fashion, makeup, or food, while Micros can specialize in almost anything that has a smaller but passionate audience. Some examples can include film critique, video game reviews, gardening, and music covers.


8. Nano Influencers: With a following of 1,000 or less on social media, Nano Influencers are just as likely to be consumers themselves as they are influencers. These are the types of people that wield a strong influence over a small group of people.


9. In 2022, however, your brand has the power to customize what face you associate with your product. You can choose or create an influencer that fits the mold of your ideal customer and is instantly relatable.


10. Influencer marketing has grown from a $5 billion business to almost a $14 billion business in just the past five years, so there’s plenty of capital to go around.


11. 17% of companies say they spend over half of their marketing budget on influencers.


12. 89% of marketers said that influencer marketing was comparable or better than other marketing channels that they used in 2021.


13. A popular method is to give an influencer access to your product or service, free of charge. In exchange, you have that influencer provide their honest take and reactions on their social media channels. A good example of this is unboxing videos, a trend that is still going strong years after the concept debuted. An influencer receives a box from your brand, and opens it either live on stream or in a video to be used later.


14. No matter the platform, whether it’s long form videos on Youtube or short clips on Snapchat, these kinds of videos and the reactions they bring create a strong feeling of authenticity.


15. If a brand has a looser budget to use for campaigns, they can consider creating an affiliate program. This works by choosing influencers that are the right fit for your product, and allowing them to represent your brand for a commission created with each sale.


16. As you can tell, the only real limiter on what an influencer can do for your brand is the imagination and creativity of both your brand and the influencers themselves. With the right partnerships and ingenuity, the sky is really the limit on where your brand can go.


By the way, if you are interested, you may access the complete report by SIDEQIK here.


Just to mention, if you are serious about learning amazing insights and stats from various business and marketing domains, you can find them here in the most recent form to boost results!


P.S: If you think this blog post will benefit you or others in your network/community, please share it, so that those in need can benefit from your tiny efforts! Also, don’t forget to see other value-packed blog posts from this blog that might help you/your business.

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