What is a Good Keyword Search Volume?
- Madhu Kumar C
- Nov 12, 2022
- 4 min read
Updated: Jun 28
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What is a Good Keyword Search Volume?:
Keen to get informed about 'what is a good keyword search volume?'. Don't worry; here you have everything you need to know.
First of all, keyword search volume depends on your industry or business niche, target demographic, competition, and the keywords you are targeting.
However, the general rule of thumb is that you want to target keywords with a search volume of at least 100 searches per month. If the trend is going up, a keyword having a search volume of 40 or more also makes sense.
"But, the keyword difficulty [competition] that is related to it has an impact on the likelihood of ranking"
When starting out as a beginner or launching a new website, it's generally advisable to focus on long-tail keywords with a search volume of at least 20+ searches per month and low keyword difficulty.
This approach can help establish your site's fundamental SEO foundation steadily and gradually.
The more competitive the market is, the more difficult it will be to rank highly in search results.
Irrespective of niche, focusing on long-tail keywords will give you an extra advantage in appearing on search engine result pages (SERPs) a bit faster. Try to tap them frequently.
Additionally, you want to ensure that these keywords are relevant to your business and offer value to your potential customers through your business content.
The essential rule of SEO is that you must produce original, high-quality content to succeed.
Understanding Keyword Difficulty Scores:
You can use Google's free Keyword Planner tool to get a rough idea of how many people are searching for a particular keyword and how much competition you'll face for that keyword.
Simply enter your search term and the country or region you want to target, and Google will show you the estimated search traffic, the average cost per click, and the competition level.
Keep in mind that these are only estimates—Google doesn't guarantee that you'll actually rank highly for a specific keyword.
To get a better understanding and more insights on the volume of searches for specific keywords, you can, however, use paid SEO tools.
By using such tools, once you have figured out your good keyword search volume, you can then develop high-quality and relevant content that will help you rank higher in search results. Consistent efforts are a must.
Remember - “Queries with a search volume of 50 or less lead to a combination of AI Overviews and ads in SERPs more often (29.26%). But this data varies by niche” – SE Ranking
In conclusion, understanding the significance of keyword search volume is crucial for crafting an effective SEO strategy.
By targeting keywords with appropriate search volumes, businesses can enhance their online visibility and attract relevant traffic to their websites.
Here's related information that might be useful to you – Where are Keywords Placed to Rank Higher?
FAQs:
How to Check the Search Volume of a Keyword?:
You can check the search volume of a keyword using SEO tools like Ahrefs, Semrush, Moz, KeywordTool.io, Answer Socrates, and any other SEO keyword research tools.
How to Find Keyword Search Volume on Google?:
You can check keyword search volume on Google using Google Keyword Planner (which provides approximate data) and various premium SEO tools with Chrome extensions that display this information directly on search results pages.
What does Search Volume mean?:
Search volume refers to the total number of searches conducted for a specific keyword or phrase within a given timeframe, typically measured monthly.
It indicates the popularity and potential traffic opportunity of particular search terms, helping marketers prioritize which keywords to target in their content and campaigns.
Do you know? - “Money keywords don’t need massive search volume to deliver results—they need intent” – Moz
How Much Search Volume is Good?:
A keyword with a minimum search volume of 100 searches per month is generally considered good. However, if the trend is rising, even keywords with 40 or more monthly searches can be worth targeting.
Good SEO Keywords:

What is Keyword Density?:
Keyword density is the percentage of times a specific keyword or phrase appears in a piece of content compared to the total number of words.
It's calculated by dividing the number of times a keyword appears by the total word count, then multiplying by 100.
While once considered a critical SEO factor, modern search algorithms now prioritize context, relevance, and natural language over keyword density.
How to use Keywords?:
To use keywords effectively:
Research relevant terms your audience searches for.
Include primary keywords in titles, headings, and first paragraph.
Use secondary keywords naturally throughout content.
Add keywords to meta descriptions and image alt text.
Create content that answers the search intent behind keywords.
Group related keywords into topic clusters.
Avoid keyword stuffing; maintain natural language flow.
Monitor performance and adjust strategy based on results.
What are High Volume Keywords?:
High volume keywords are search terms that receive a large number of monthly searches. These popular queries typically have higher competition and are more difficult to rank for, but offer greater potential traffic.
Examples include broad terms like "running shoes," "weight loss," "iPhone", or "Samsung mobile" that receive thousands or millions of searches monthly.
While attractive for their traffic potential, high volume keywords often require significant SEO investment and effort, and generally have lower conversion rates than more specific terms (or long-tail keywords).
Here's related information that you may also find helpful – Should Keywords be Capitalized?
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