Updated: May 25
22 Marketing/Promotion Strategies For Improving Restaurant Business?:
Always thinking about what promotion and marketing strategies to use to boost your restaurant's revenue/sales? Trying to figure out how to increase your restaurant's organic traffic? Are you experiencing problems with techniques that are unsuccessful or yield low results?
Then don't worry, this blog post is for you!
You can, in fact, aim to implement these approaches to the best of your ability and reap the benefits based on the size and scale of your restaurant, and some of them have already been implemented and are reaping the benefits!
The following are 22 restaurant marketing and promotion methods, suggestions, and techniques to boost business revenue:
Use seasonal offers from time to time.
Have a large display board outside your restaurant that attracts the attention of passers-by.
Use visuals or images that are enticing and appetizing.
Develop a signature dish.
Use scrolling food images in the visitor's lounge to entice people to order or manage their schedules.
To select customers who will receive free future vouchers, use a lottery mechanism. This generates positive word-of-mouth marketing/advertising and draws in new customers.
Use the feedback form to collect information and curate your dishes, or to improve them. This is rarely followed, make use of the wild opportunities to stay ahead in the competition.
Send SMS greetings to customers on occasion. Guests will remember your restaurant as a result of this and will plan future visits and tell others about it.
Give them a little discount on their bill if they have an anniversary or other special occasion to encourage indirect spending.
Create a menu card display on the table with the best-selling and trending items so that customers may make eye contact while at the table, boosting the likelihood that they will order even if they haven't planned to.
Use a points/rewards system to redeem points/rewards during the customer's next visit. This encourages them to return on a regular basis, boosting the customer's lifetime value. At the very least, this informs them that such a system exists and allows them to promote it to others.
Offer freebies such as T-shirts and other similar goods for a certain maximum billing value; this generates a free display when customers or their children roam in and around their home, and people start talking about it. Brand awareness will improve. Visitor numbers increase. For online booking, website traffic too increases.
Sponsor local small events if you have the funds to do so to boost your brand and market position.
Plan for a large-scale food system (mass catering method) for events to boost networking opportunities and position potential consumers and businesses.
For online reservations and takeaway orders, provide a little discount.
Give free chocolates to the customer's kids as they leave. As a result of their stay, they will appreciate it and remember it for future plans. When you have a modest honor, it makes a big difference for your business.
Invest in low-cost goodies to make customer visits memorable.
Partner with local food delivery chains/networks and integrate your business model into them to create a win-win situation.
Set up a Google My Business (GMB) account and do efforts to earn positive reviews, which can help you receive more online bookings.
Use social media to keep customers updated about upcoming/trending specials and offers, as well as new dishes to create their interest.
Use celebrity photoshoots outside the restaurant to increase brand awareness.
With a display banner within the diner, demonstrate how the restaurant is concerned about the health of its guests/customers by employing high-quality raw materials.
I hope you find these strategies, recommendations, and insights helpful in growing your restaurant's sales and revenue.
All the best...
P.S: If you think this blog post will benefit you or others in your network/community, please share it, so that those in need can benefit from your tiny efforts! Also, don’t forget to see other value-packed blog posts from this blog that might help you/your business.