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24 Latest Strange Facts/Stats On 'Content Marketing'!

Updated: Feb 17


Hi there, are you a content writer/content marketer/digital marketer/business owner/entrepreneur/freelancer/social media marketer/newbie?


I hope you find the following facts/stats might be beneficial in your Content Marketing efforts to optimize and increase performance in your business marketing planning, as well as the fact that you will only use them for educational purposes:


  1. 49% of B2C content marketers report their organization outsources at least one content marketing activity, with large companies being more likely to outsource.

  2. 75% of B2C content marketers say their organizations outsource content creation.

  3. 40% of B2C content marketers say their organizations outsource content distribution.

  4. 25% of B2C content marketers say their organizations outsource content strategy.

  5. 23% of B2C content marketers say their organizations outsource editorial planning.

  6. B2C content marketers who outsource at least one content marketing activity say their biggest challenges are budget issues (52%) and finding partners with adequate topic expertise (52%).

  7. The top three technologies B2C content marketers report using to assist with content marketing are analytics tools (85%), social media publishing/analytics (73%), and email marketing software (71%).

  8. 41% of B2C content marketers report their organization is in the sophisticated/mature phase of content marketing maturity.

  9. 63% of B2C content marketers changed their messaging/targeting strategy in response to the pandemic.

  10. 60% of B2C content marketers said the size of their content marketing team was the same as 12 months ago.

  11. 52% of B2C content marketers report small (or one-person) marketing/content marketing teams serving the entire organization.

  12. 79% of B2B content marketers reported their organization has a content marketing strategy.

  13. Regarding the speed with which organizations responded to the pandemic, 83% of B2B content marketers said they made quick changes to their content marketing.

  14. Four months into the pandemic, 31% of B2B content marketers reported their organization was extremely or very successful with content marketing in the last 12 months.

  15. B2B content marketers who reported high levels of content marketing success (extremely/very successful) said the top two factors contributing to that success were the value their content provides (83%) and website changes (60%).

  16. B2B content marketers who reported low levels of content marketing success (minimally/not at all successful) said it was mostly due to content creation challenges (63%) and strategy issues (51%).

  17. 32% of B2B content marketers indicated their content marketing team ranges in size from two to five employees.

  18. 35% of B2B content marketers said they don't have a person dedicated full time to content marketing.

  19. The majority of B2B content marketers (57%) reported the size of their content marketing team was the same as 12 months ago and 31% said it had increased.

  20. 35% of B2B content marketers said their organization doesn't have a person dedicated to content marketing full time.

  21. 49% of B2B content marketers said their organization outsources at least one content marketing activity, with large companies being the most likely to outsource.

  22. The top reported challenge for B2B content marketers who outsource content is finding partners with adequate topic expertise (69%).

  23. When B2B content marketers were asked what tools they/ their teams use while creating content: keyword research tools (78%) and editorial calendars (70%) topped the list.

  24. 31% of B2B content marketers said their organization had been extremely/very successful with content marketing.

I hope that these stats information might have given you a better understanding of how Content Marketing can help you achieve your business goals and objectives.

All the best...


P.S: PrimoStats.

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