top of page

[Ahrefs Search Engine] - Yep Search Engine Review.

Updated: Oct 10, 2023

Yep [Ahrefs] Search Engine Review:

Yep search engine or Ahrefs search engine [as commonly called] is a new search engine [by Ahrefs team] that gained popularity a few months back in the Internet Marketing space.

As of now, there is less buzz around it due to AI's influence and news on other search engines. Now, you can set it as your default search engine.

Yep search engine aims to provide users with a clean user-friendly interface, with no ads at the moment and also without any limitations on searches. It is still in the beta stage.

There are no particular tricks to get a higher ranking on the Yep search engine at the moment except the sole strategy would be to create content that is useful to the audience. There is a lot to wait and watch.

The website's interface is updated, which shows that progress is being made but is proceeding slowly.

Yep Search Engine's Road Map:

By the way, if you had seen this tweet in 2019, it probably won’t surprise you to know Ahrefs CEO Dmytro Gerasymenko kept his word. Here’s a screenshot of the tweet:

Yep Search Engine Detailed Review
Source - Foundation Team E-Mail Newsletter [Volume 87]

Yep's purpose is as straightforward as "supporting good content."

It is planning to provide a private, unbiased search experience that rewards and compensates the content creators.

To do so, Yep has planned to adopt a 90/10 revenue share business model, in which it plans to pay the creators 90% of advertising revenue directly.

In the near future, the necessity for a great deal of information from this context will be evident.

Overall, Yep intends to compensate content creators, which is both exciting and at the same time I feel tough too!

Yep leverages AhrefsBot data to create its own web index and search engine service and planning to switch to YepBot in the near future.

At the moment, Yep's search engine result pages [SERPs] are not very convincing to search queries, but there is still time for wait and watch.

Furthermore, as you search for information on Yep, from the SERP page, you can also see ‘Try Searching on Google, Bing, Mojeek, DuckDuckGo which indicates there is a lot to happen in the background.

While things are changing quickly these days, it is also a smart move to compete with other search engines. In fact, it is a bold move.

From the Marketer's Perspective:

  • A new opportunity to compete in the new space.

  • Ads features are yet to be rolled out, so venture as early as possible.

From the Content Creator's Perspective:

  • Monetization opportunities to strengthen the content creation market.

  • More focus on producing quality content to capture the new search engine market and fulfill the searcher's intent.

From a Businesses Perspective:

  • Ray of hope anticipated to position as a brand with new visibility!

  • Use advertising slowly (once they've been put out) rather than aggressively until the system is stable or at least ready to use.

  • New ways to get leads and sell products.

As per Meltwater's Digital 2023 July Global Statshot Report, Search Engine Market Share as follows:

  • Google (92.64%),

  • Bing (2.77%),

  • Yahoo (1.09%), and

  • Yandex (1.17%).

Because Ahrefs has already established itself as a leader in the SEO tool industry, getting Yep popular in the future days should not be a difficult feat for them.

Their background is expected to generate new search engine waves that might gain worldwide traction in the future.

Furthermore, when there are already established search engine leaders in the market, Yep will have to put in a lot of effort to succeed. In fact, it is not so easy in the AI era!

Here are some key extracts from the interview between Ahrefs CEO and Search Engine Journal:

"Yep itself came up the first time when we were watching the Avatar cartoons in which Aang his friends used the phrase, “yip-yip” to make their sky bison take off into the air.

Anyway, the success of the new search will depend on users’ interest. If our ideas convince thought leaders that supporting creators will make the Internet better for everyone, maybe users will give it a shot.

Yep does not yet provide the best results for all kinds of queries. But we want people to try setting it as a default search engine.

We are improving algorithms all the time to boost good content, demote the spammy pages and diminish the impact of spammy links.

We will keep our privacy policy updated as we polish the details. I believe that Yep is the most private search engine at the moment, and we want it to be this way.

Create useful content for people"

Extract from Ahrefs' Weekly Digest #89:

"TechCrunch broke the news about our efforts to create a search engine, Yep. We want to take this opportunity to clarify two things:

  • This is not a launch. We’re in very, very, very, very, very early stages. This is just a “progress report” to show we’re serious about this goal.

  • Even though TechCrunch reported that we “invested” $60M into Yep, it is not fully accurate. The investment is not strictly into a search engine. Rather, it’s into the infrastructure that will allow both Yep and Ahrefs to grow and evolve (since both Yep and Ahrefs are intertwined)".

"In short, the Yep business model motivates individuals from all walks of life to share their unique knowledge, and pushes for high-quality content to fill every page of search results" - Yep


Regardless of the search engines, there is always a large opportunity for individuals willing to offer good quality content, and from Yep's perspective, there is profit-sharing news that needs to be tapped in the future, which is not evident at the moment, though there is slow progress.

But for marketers, Yep will always be a welcome move.


Which Search Engine is Best?:

Google is the best search engine.

“For many brands, SEO is synonymous with Google. This makes sense, as Google accounts for over 90% of searches worldwideConductor

Does Yahoo have a Search Engine?:

Yes, Yahoo has its own search engine.

When was Search Engine Invented?:

Search engine was invented in the 1990s when the Internet was almost new to the world. "Archie" is considered to be one of the earliest search engines.

Is Yelp a Search Engine?:

No, Yelp is not considered a traditional search engine like Google or Bing.

While Yelp does have a search function that allows users to search for businesses and services, its primary focus is on user-generated reviews and recommendations for local businesses.

What is Best Search Engine other than Google?:

The best search engine other than Google is Microsoft's Bing. Since the time it was integrated with AI, its popularity has increased significantly.

Which Search Engine is Better?:

Google search engine is better. Its continuing algorithm upgrades and core updates to boost content search quality are some of the significant reasons to say.

Which Search Engine Should I Use?:

The usage of a particular search engine is first and foremost a matter of personal choice. However, you can choose between Google and Bing if you're looking for reliable information for any of your needs.

You can check out DuckDuckGo if you're concerned about privacy, but there are a lot of other similar search engines too, though their market share is small.

Here's related information that you may also find helpful - Find Long Tail Keywords and Rank Higher!

P.S: Ready to [unlock the power of digital marketing] and drive [your] business forward? – Access my forum today

P.S.S: Please don’t forget to forward this blog post to your network so they can get the best tips, practices, strategies, education, resources, & tools to help their businesses grow [sharing is caring].

61 views1 comment
bottom of page