Updated: Aug 10
Content Marketing Statistics:
This blog post is all about content marketing statistics that have been collectively shared here. It also includes related facts, quotes, and expert opinions that I think are quite important.
In fact, I have personally come across these while reading email newsletters, case studies, market research papers, blogs, industry publications, and reports.
Content Marketing Statistics:
This post may be saved, shared, or bookmarked as it goes through timely revisions or updates depending on fresh information.
“Good content marketing that promotes engagement is a “healthy lifestyle” for your business. Your business needs a steady program of valuable content to attract high-value customers that engage with your brand” – MARTECH
“70% of marketers said generative AI is important to their content marketing strategy” – HubSpot
“Today, customers don't just want high-quality content; they expect it. "Content marketing is important because it answers your audience's questions and helps you build trust, develop relationships, improve conversions, and generate leads," writes HubSpot” – via MarketingProfs
“When defining your content marketing audience, try to think bigger. Your content can attract a wider audience and tackle a wider set of customer pain points” - Content Marketing Workbook by Semrush
"According to Semrush's The State of Content Marketing 2023 Global Report, copywriting [37%] was voted as the third most sought-after content service among those that were outsourced"
“Content marketing is not the quickest form of marketing. But it can have lasting impacts on your business if you're patient enough” – Rosemary Egbo, Content Marketing Manager
“According to a study by the Content Marketing Institute, 91% of B2B marketers use content marketing as part of their overall strategy. A strong online presence can passively attract customers to a huge benefit off of a relatively low cost” – FoundationInc
“You should create content for the real person behind the screen and do your best to understand who they are and what they are looking for” – Margarita Loktionova, Content Marketing Lead at Semrush.
“A content marketing strategy that includes targeted personas can improve your results drastically. One case study found with this strategy, website traffic grew by 210% and leads increased by 97%. Using personas can make your website 2-5x more effective and lift email click-through rates by 14%” – Search Engine Land
“86% of marketers reported SEO had a positive impact on content marketing efforts over the last 12 months” ” – SEO Trends & Predictions for 2023 Report by Conductor
“Aim to own the answers to the questions along that buyer’s journey. Answer them through video, blogs, newsletters, social—whatever your buyer needs at any given point in their journey” - Michael Brenner, Content Marketing Agency CEO at Marketing Insider.
“Content marketing remains a highly effective marketing strategy that produces a positive impact nearly 100% of the time. This data reaffirms content marketing is a channel worth investing in for all companies, regardless of size” – SEO Trends & Predictions for 2023 Report by Conductor
“92% reported content marketing positively impacted marketing performance and goals” – Conductor
"As per The State of Content Marketing 2023 Global Report by Semrush, 17% of respondents voted for infographics as one of the best-performing types of content"
“Articles with “Mistakes To Avoid” titles and Guides get the most shares. How To and Comparison articles attract the most backlinks” - The State of Content Marketing 2023 Global Report by Semrush
“The “Everything You Need To Know” titles and Comparison articles generate the most organic traffic on average” - The State of Content Marketing 2023 Global Report by Semrush
“The most common ways to calculate ROI from content marketing are by measuring revenue coming from leads and conversions generated by content (67%)” - The State of Content Marketing 2023 Global Report by Semrush
“Content marketing is a great way to build trust among your leads because it allows potential clients get to know you before they do business with you. It also allows you to show off your knowledge and expertise without " selling” yourself” - PixelTrack
“53% of our respondents spend more than $3,000 a month on content marketing” - The State of Content Marketing 2023 Global Report by Semrush
“Nearly 80% of very successful content marketers spend more than 10% of their total marketing budgets on content” - The State of Content Marketing 2023 Global Report by Semrush
“Content marketing — and by extension, creating content — is all about nurturing relationships and satisfying consumer needs, not aggressive selling” – FoundationInc
“80% of those who considered themselves very successful in content marketing in 2022 have documented their content marketing strategies, as do 73% of content marketers who regard their efforts as successful” - The State of Content Marketing 2023 Global Report by Semrush
“70% more traffic went to articles with at least one video versus articles without videos” - The State of Content Marketing 2023 Global Report by Semrush
“61% of companies that succeed the most in content marketing run content audits 2+ times a year” – The State of Content Marketing 2023 Global Report by Semrush
“B2B brands invest in content marketing approaches to ultimately uncover and convert better prospects, increased profits, and stronger customer retention” - CONVINCE&CONVERT Report
“77% of companies that succeed the most in content marketing are planning to increase their content marketing budgets in 2023” – The State of Content Marketing 2023 Global Report by Semrush
“70% of companies that succeed the most in content marketing measure content marketing ROI” – The State of Content Marketing 2023 Global Report by Semrush
“97% of our respondents said they had some degree of content marketing success” – The State of Content Marketing 2023 Global Report by Semrush
“According to the 2022 B2B Content Marketing Benchmark Report from CMI, overall B2B content consumption increased more than 9% YOY from 2021 to 2022, adding to a total demand increase of more than 33% since 2019” - CONVINCE&CONVERT Report
Content marketing costs 62% less than traditional marketing [Source - NEAL SCHAFFER] and generates 3x more leads [Source - Demand Metric].
“Looking ahead, marketers see improving skills in content marketing, campaign strategy, and data analytics as crucial to success in the next 2 years. This provides marketing leaders with a clear direction —and opportunity — to upskill their teams, retain their top talent, and create future-forward career paths” – Salesforce Research [State of Marketing, 8th Edition, 2022]
“85.1% Of AI Users Are Using It For Blog Content Creation” – AuthorityHacker’s AI Survey 2023 Report
“According to 2022 research from the Content Marketing Institute, more large companies are outsourcing now than in 2019 (75% vs. 71%). They cite their top challenge as finding partners with adequate topical expertise (65%)” – LinkedIn Marketing Solutions
“Content marketing is essentially organic marketing -- with the goal being to become a recognizable and trusted brand because of the value that your content delivers” – Google for Creators
“57.1% of survey respondents reported using AI content tools for writing long-form copy e.g. blog posts” – Aira and Verblio’s Future of AI Content Marketing Study 
“63% of content marketers use their content strategy to build loyalty with their existing clients” - Content Marketing Institute
“It appears that B2B marketers are closely aligning budgets with the heaviest revenue drivers, with social media and content marketing, their top channels for revenue, over 50% likely to see increases” - 2023 State of B2B Digital Marketing Report by Wpromote
“According to CMI, 67% of marketers report that content marketing generated demand and/or leads for their business in 2022. On top of that, 72% of marketers say that content marketing has allowed them to educate their audience, which in turn helps build loyalty with existing customers” – Ross Simmonds Newsletter
“According to the Content Marketing Funnel Study mentioned earlier, 88% of marketers decide what content to create based on keyword research, while 49% rely on in-house knowledge and experience” – Semrush
Keep checking back for future updates to this post about content marketing statistics.
Here's related information that you may also find helpful – When did Content Marketing Start?
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