When did Content Marketing Become Popular?:
Content marketing has been around for longer than you might think. In fact, it has been used for centuries in different forms. However, it wasn't until recently that content marketing became popular in the digital age.
Yes, the rise of the internet and social media has made it easier for businesses to reach their target audience through content marketing.
This is because people are spending more time online than ever before, and they are constantly looking for information that is relevant and valuable to them.
“Do you know? - As per the Digital 2023 Global Overview Report by Meltwater, internet users [5.16 billion] from across the world spend time using the internet with an average daily time of 6 hours and 37 minutes”
The term "content marketing" was first coined in the late 1990s, but it didn't become widely popular until the early 2000s.
Instead, they began to focus on creating valuable content that would attract potential customers to their websites. This content could be anything from blog posts and articles to videos and infographics.
“Content marketing costs 62% less than traditional marketing [Source - NEAL SCHAFFER] and generates 3x more leads [Source - Demand Metric]”
In fact, content marketing first seriously evolved through blog posts and articles around 2005. The main driver of this increase was Google.
Furthermore, as a result of the digital revolution, it has since slowly evolved into various forms such as vlogs, infographics, email content, social media content, industry reports, podcasts, and others.
Risk and Return of Content Asset Classes:
Furthermore, SEO and content marketing gained significant traction after 2008 and have continued to grow in popularity, ranking as one of the top 3 marketing channels for a good return on investment [ROI] for companies.
“According to the Content Marketing Institute, 73% of B2B marketers and 70% of B2C marketers use content marketing as part of their overall marketing strategy [via Search Engine Journal]”
Today, content marketing has become a critical component of digital marketing strategies for businesses of all sizes.
It allows companies to build brand awareness, establish themselves as thought leaders in their industry, and ultimately drive more traffic and sales.
“86% of marketers reported SEO had a positive impact on content marketing efforts over the last 12 months” ” – SEO Trends & Predictions for 2023 Report by Conductor
Global Content Marketing Marketing 2021 - 2025:
In conclusion, while content marketing has been around for a long time, it wasn't until the rise of the internet and social media that it became popular in the digital age.
As businesses continue to invest in content marketing strategies, you can expect to see even more creative and innovative content being produced in the years to come. Thanks to AI!
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Here's related information that you may also find helpful – When did Content Marketing Start, actually? [Know a bit of old history].
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