Digital Facts [Digital Marketing Statistics and Data]

Updated: Nov 16

digital marketing stats
Photo by Andrea Piacquadio [Pexels]

Digital Facts [Digital Marketing Statistics and Data]

[Digital Marketing Stats And Data]

1. “Did you know 60% of sales decision-making happens before

a person hits the “Buy” button?”

Adobe Marketing Email

2. 45.9% of customers will prioritize customer experience over pricing

and product in the next 5 years”

Adobe Accelerator eBook Series

3. 86% of buyers are willing to pay more for a great customer experience”

- Adobe Accelerator eBook Series

4.49% of buyers also made impulse purchases after receiving a more personalised experience”

- Adobe Accelerator eBook Series

5. “People are now migrating from PCs to smartphones and more than 50% of search queries come from mobile devices”

- Adobe Accelerator eBook Series

6. “Consumers also spend over 85% of their time in apps on mobile devices thus increasing in-app product discovery as well”

- Adobe Accelerator eBook Series

7. “Global market for streaming ads expected to net out at over $70 billion by the end of 2022, it’s clear that advertising on next-generation video is thriving”


8. “Today, 95% of text messages are opened within three minutes”

HubSpot’s Digital Marketing Small Business Guide 2022

9. “In fact, because consumers trust local and small businesses, they are up to 45% more likely to opt-in to their text promotions over mainstream competitors” - HubSpot’s Digital Marketing Small Business Guide 2022

10.“Text has a 209% higher response rate compared to phone,

email, and Facebook”

- HubSpot’s Digital Marketing Small Business Guide 2022

11. “Consumers redeem text message coupons 10x more than any other

type of coupon”

- HubSpot’s Digital Marketing Small Business Guide 2022

12. 66% of consumers think texting makes it more convenient to work

with local businesses”

- HubSpot’s Digital Marketing Small Business Guide 2022

13. “Whatever version, short-form video has the highest ROI of any social media strategy, favoured by 59% of marketers”

Retail Dive and afluencer Report [HubSpot]

14. “Influencer ROI is also 11 times greater than other digital marketing tactics, generating $5.20 for every dollar spent”

- Retail Dive and afluencer

15. 8 in 10 consumers have purchased, researched, or considered a product or service they saw on social media”

Social Media Today Newsletter

16.77% of brand marketers report the quality of customers from influencer marketing campaigns exceeds that of other marketing tactics”

afluencer Influencer Marketing 101

17. “In 2022, 34.4% of brands pay influencers, and 49% of payments entail a flat rate, reports the Influencer Marketing Hub”

afluencer Influencer Marketing 101 Report

18. “B2B distributor ecommerce sales are poised to grow 25% in 2022”


19. 63% of content marketers use their content strategy to build loyalty

with their existing clients”

- Content Marketing Institute

20. “Event marketers expect that almost two-thirds of their events will be virtual or hybrid moving forward” – Hopin

21. According to an Adobe survey, 72% of consumers say poor personalization decreases their trust in brands.

22. AdAge reports that 44% of customers will take their business elsewhere if they don’t get a personalized experience.

23. “Though the demand for personalization is high, 63% of digital marketers

are still struggling to personalize”

litmus’s personalization lessons report

24. “More than 60% of customers expect that the data they trust marketers to handle will be used to improve their customer experience

with personalized marketing experiences”

litmus’s personalization lessons report

25. “Personalized emails deliver six times higher transaction rates than

emails without personalization”

- litmus’s personalization lessons report

26. 80% of customers are more likely to make a purchase from a brand that provides personalized experiences”

- litmus’s personalization lessons report

27. “In fact, Harvard Business Review reported that 73% of customers use multiple channels on their journey to make a purchase”

- litmus’s personalization lessons report

28. “Voluntary experiences see high customer engagement: Up to 85% of people are considerably more willing to provide personal information in exchange for something that benefits them”

- litmus’s personalization lessons report

29. A McKinsey report states that e-commerce brands can achieve a 5% to 15% revenue increase with omnichannel personalization at scale.

30. According to PwC, artificial intelligence could grow the global economy by $15.7 trillion and provide a 26% boost in GDP for local economies by 2030. It turns out smaller business owners—and not just the ones running tech startups out of Silicon Valley—are hungry for a piece of that pie

- unbounce

31. “Omnichannel personalization is known to show an 89% higher customer retention rate than single channels”

- litmus’s personalization lessons report

32.67% of small businesses using AI listed landing pages as one way

they’re attracting more customers”

unbounce [2022]

33. "More than 80% of small businesses businesses believe AI tools will positively impact their business in three years or less"

- unbounce [2022]

34. "89% of AI adopters (small business) agree these tools will be important to their company’s success in the next 12 months"

- unbounce [2022]

35. 77% of marketers believe acquisition campaigns deliver higher ROI

with acquisition email”

Data Axle [2022]

36. 28% don't use acquisition email because they are unsure if it’s compliant with consumer privacy laws and guidelines”

Data Axle [2022]

37.58% of marketers would use acquisition email if their vendor could prove the emails are privacy compliant”

Data Axle [2022]

38. “According to a study of 12 million Google results, the average speed

for top 10 results is 1.65 seconds

SEO for the Rest of Us

39. “Brands are becoming more comfortable with using machine learning and AI to identify audiences with a strong propensity to buy, and to make sure that we're serving the right ad to the right audience at the right time,” said Gordon"

- channable and Marketing Dive [2022]

40. "People want highly targeted ads that fit their personal preferences. The more personal and curated the ads are to the individual, the more responsive consumers will be to those brands"

- channable and Marketing Dive [2022]

41. “Total U.S. ecommerce sales from mobile devices are expected to hit more than $431 billion, a nearly 20% increase over 2021”

- channable and Marketing Dive [2022]

42. “Communicate value to your customers regularly, via discounts or unique experiences. Regular communication reduces price sensitivity

and leads to fewer sales losses”

- channable and Marketing Dive [2022]

43. “A combined multichannel approach drives overall campaign effectiveness – the more channels and the more diversification you employ,

the stronger your ROI”

- channable and Marketing Dive [2022]

44. “Real-time data management, precise targeting, constant optimization, getting to the right people in the right places – all of this and more is essential to be more effective with spend and sales conversions.

This is true during both good and challenging economic times”

- channable and Marketing Dive [2022]

45. “Email should still be a top priority for marketers – yes even in 2022.

In 2021, there were an estimated 319.6 billion emails sent and received daily around the world. This figure is projected to increase

to 376.4 billion daily emails by 2025”

Data Axle [2022]

46. Affiliate marketing as an industry is now worth $12 Billion a year and is expected to grow by 10% in the next few years? Email marketing may still be king, but affiliate marketing has caught up and now generates at least as much as email marketing, contributing to about 15% of the total revenue made through ALL digital marketing”

JVZOO [Global Affiliate Network Platform]

47. “With 80% of consumers more likely to purchase from brands that provide personalized experiences, personalization has become a hyperfocus for marketers in order to customize messaging at scale effectively and efficiently and drive quantitative results”


48. “81% of small businesses rely on email as their primary customer acquisition channel, and 80% for retention”

Oberlo, UK [2022]

49. “A 2022 Merkle study found that a whopping 90% of consumers

are willing to share more data about themselves if they have a positive experience with a brand”

- Infillion Research Report [Location Data]

50. “78% of data strategy leaders say that location data is critical to understanding how customers engage with the brand”

- Infillion Research Report [Location Data]

51. “Consumers don’t look at online and offline separately. They want convenient, relevant, and seamless experiences across the board. In fact, our research with Ipsos found that 69% of consumers access reviews, ratings, and recommendations on their mobile device when shopping at a brick-and-mortar, and more than 6 out of 10 purchase online and access live customer service”

- Infillion Research Report [Location Data].

52. “At least 90% of writers, or at least writing, will be replaceable by technology in the next decade. Maybe in the next few years”

Infinite Play

53. “75% of people never scroll past the first page of search results”

– JV ZOO Newsletter [Global Affiliate Network Platform]

54. “96% of website visitors are NOT ready to buy”

- JV ZOO Newsletter [Global Affiliate Network Platform]

55. “The average business loses 14% of its customers per year”

- JV ZOO Newsletter [Global Affiliate Network Platform]

56. “Direct mail’s average response rate is just 2.9%”

- JV ZOO Newsletter [Global Affiliate Network Platform]

57. “92% of consumers believe what they read about you online”

- JV ZOO Newsletter [Global Affiliate Network Platform]

58. “According to exclusive research developed by Conversion, 82% of marketers who invest in link building see positive results in their SEO”


59. “According to internal analysis, we estimate that an effective link-building campaign can represent up to 40% of the positive result of an SEO cycle”


60. “The influencer marketing industry has continued to increase its market size and revenue. According to Oberlo, the whole industry

is worth a whopping 16.4 billion dollars”

- SiteProNews

61. “91% of Google feed users surveyed took some kind of

shopping or product-related action immediately after

discovering new products, services, or brands on their feeds”

– Google Ads Email

62. " 89% of consumers have switched to a competitor following a poor customer experience (Harris Interactive)"

- Social Media Today Newsletter.

63. “82% of consumers purchased a product because somebody

on social media recommended it”

– impact via Social Media Today Newsletter.

64. “Research for “The B2B Effectiveness Code” from the B2B Institute, WARC, and Lions found that while powerful creative can generate 10-20x more sales, an astounding 75% of B2B creative is deemed ineffective”

– LinkedIn Marketing Solutions eBook on Key Best Practices.

65. “48% of B2B purchase decision makers find B2B advertising boring”

– LinkedIn Marketing Solutions.

66. “B2B audiences exposed to both branding and acquisition campaigns are 6x more likely to convert than those only exposed to one or another”

- LinkedIn Marketing Solutions.

67. “Brands with creative advertising that harnessed emotion acquired 198X more followers on average than the rest of the companies on LinkedIn”

- LinkedIn Marketing Solutions.

68. “Posts that fuelled an emotional response had a 44% higher average click-through rate compared to those that didn’t”

- LinkedIn Marketing Solutions.

69. “64% of high-level management professionals say thought leadership is a more trustworthy basis for assessing a vendor’s capabilities and competency than marketing materials and product sheets”

- LinkedIn Marketing Solutions.

70. “On LinkedIn - Content with larger, high-res visuals can

drive up to 38% higher CTR”

– LinkedIn Data-Driven Best Practices [content strategy].

71. “Ads on LinkedIn that reference current hot topics get 31% higher engagement rates than non-topical ads”

- LinkedIn Data-Driven Best Practices [content strategy].

72. “Diverse and inclusive LinkedIn ads score 52% higher audience response rates than ads targeted toward just one group or another”

- LinkedIn Data-Driven Best Practices [content strategy].

73. “Video Ads earn 30% more comments per impression

than static images in the LinkedIn newsfeed”

- LinkedIn Data-Driven Best Practices [content strategy].

74. “LinkedIn users watch 79% of in-feed videos with the sound off”

- LinkedIn Data-Driven Best Practices [content strategy].

75. “According to 2022 research from the Content Marketing Institute, more large companies are outsourcing now than in 2019 (75% vs. 71%). They cite their top challenge as finding partners with adequate topical expertise (65%)”

– LinkedIn Marketing Solutions

76. “97% of the people who visit your website don’t fill out your forms”

– Clearbit via Stacked Marketer Newsletter