Updated: Aug 28
Do-Follow and No-Follow Links in SEO:
As a website owner, there are many ways in which you can improve your website’s search engine ranking.
Since search engines use links as a way of gauging a site's importance, they take advantage of two different link types: do-follow and no-follow.
Let's dig deeper to provide you with more information.
Do-Follow and No-Follow:
Both do-follow and no-follow links can help a website as a sign of legitimacy and trust.
Do-follow links allow Google to follow your link and index the website that you are linking to. No-follow links do not allow Google to follow your link and index the website that you are linking.
Do-follow links are followed by search engines and contribute to the site's ranking on search engine results pages (SERPs).
"In other words, do-follow links are the best for SEO because they transfer PageRank to your site to help it rank higher in the search engines" - SEOCHATTER
No-follow links are not followed by search engines and will not contribute to the site's SERP ranking.
"In other words, no-follow links rarely pass any link equity at all which is why everyone wants do-follow links for their site" - SEOCHATTER
However, both do-follow and no-follow links help a website because they indicate the quality of the websites that you are linking to.
If you are linking to high-quality websites, it improves the overall quality of your website too.
Here is a section from a related Ahrefs article:
Thus, having both do-follow and no-follow links can still help balance out a site's overall SEO link profile and can be beneficial to its rankings, but do-follow links have the upper hand.
Here's related information that you may also find helpful - 29 Key Findings Data from the State of Link Building 2022 Report that might help to strengthen your SEO skills and decisions.
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