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Do Outbound Links help SEO?


Do Outbound Links help SEO?

Outbound links are important for your website and SEO because they help direct web traffic to other websites that may be relevant to your content.


Having quality outbound links might also improve your Google ranking, of course very marginally! [based on my research across several trusted resources on the web]


As a general rule, you should try to link to high-quality websites that are relevant to your content. Do not link to spammy or low-quality websites, as this can negatively impact your SEO.


It should also be noted that outbound links shouldn't be used excessively. [Affiliate links have no role here].

"Web creators nowadays have many ways to monetize their websites and blogs. Some of these methods lead to the creation of outbound links that, if overdone and not annotated correctly, could violate our quality guidelines" - Google Search Central

But the above aspects are rarely discussed in much of the SEO discussions.


However, there has been a long-running argument about its significance in the SEO and marketing communities.

“Your best strategy is to use outbound links in the way Google intends them to be used – to cite sources, to improve user experience, and as endorsements of high-quality content” - SearchEngineJournal

In other words, Google may prefer outbound links that show you believe the website you're linking to is a good fit for users or readers.


So, I would say, do your research and make sure you're linking to websites that are relevant and high quality (if very necessary and with limited use).


Overall, outbound links are an important part of search engine optimization (SEO), as they help Google understand the context of your content and the sites it's connected to.


At the same time, there are also other factors (which cannot be ignored) that positively influence the significance of outbound links value to a website's SEO while ranking, which is decided by the Google Algorithm!


By the way, if you are interested, you may access - 29 Key Findings Data from the State of Link Building 2022 Report that might help to strengthen your SEO skills and decisions.


Please don’t forget to forward this blog post to your network so they can get the best tips, practices, strategies, education, resources, and tools to help their businesses grow too…thank you!

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