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How bad are unoptimized images for a website?

Updated: Mar 6

How bad are unoptimized images for a website?
Photo by Yan Krukov [Pexels]

How do unoptimized images affect the SEO performance of a website?:

Unoptimized images for a website can lower the rankings of your website. Although, there are some sites that allow users to upload images without optimization, images that are not optimized can affect the loading speed of your website.

The larger your image file size, the longer it takes the web page to load.

Images that are not optimized may also take more space on your website’s server and may increase the number of requests your site is making which may affect your site’s loading time or even result in a timeout error.

Unoptimized images for a website also result in poor user experience, lower engagement, and ultimately lower conversions (generally sales).

The impact will also depend on a number of factors, including the image file size, image file format, and image file quality (resolution in pixels).

Therefore, it is important to ensure that images on your website are optimized as this can have a positive impact on the overall image performance of your website, else leads to a poor user experience and increased page load time, increased bounce rate, and ultimately affects the SEO performance of the website.

To overcome the aforesaid issues, here are the expert-recommended free tools that can help compress your images without affecting their quality: TinyPNG, ShortPixel, and ImageOptim which may be explored based on your convenience.

Here's related information that might be useful to you – Google’s Various Systems For Search Engine Ranking [18 Major Findings from New Google Guide].

P.S: Visit Digital Marketing Forum that answers [most un-answered] questions.

P.S.S: Please don’t forget to forward this blog post to your network so they can get the best tips, practices, strategies, education, resources, and tools to help their businesses grow.

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