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How Does Marketing Automation Actually Help Your Business?

Updated: Nov 18, 2022

why is automation important in business

How Does Marketing Automation Actually Help Your Business?:

Marketing automation is the process of automating marketing tasks. It's a way to cut costs, simplify processes, and bring all your marketing efforts together into one streamlined system.

Why is automation important in business?:

If you're wondering why you might want to automate your marketing, here are just a few reasons:

  1. Automation helps with qualified lead generation

  2. Marketing automation can help streamline your workflow.

  3. Reduce your workload and spend more time on what matters.

  4. It reduces human error by providing a consistent message across channels.

  5. Automation helps with customer retention.

  6. Save money through outsourcing and more scalable systems.

  7. The more data you have about your customers, the better you can make a personalized marketing campaign for them.

“Personalized emails deliver 6 times higher transaction rates than emails without personalization” - litmus’s personalization lessons report

How Does Marketing Automation Work?:

Marketing automation starts with a marketing automation platform. This is typically a SaaS (Software as a Service) application that you integrate into your website and other online properties.

The platform allows you to set up automated workflows and marketing campaigns. You can automate tasks like lead capture, lead follow-up, lead nurturing, and routing to the right team member for follow-up.

For example, if someone visits your company's website and fills out a form requesting more information about your services, the marketing automation platform might automatically send that lead an email thanking them for their interest and asking them to schedule a time to talk on the phone.

That's just one example of how you could use automation to improve your leads' experience with your business. In fact, there are plenty to benefit from such!

Marketing Automation Impacts ROI:

8 ways marketing automation impacts ROI

Essential Tools To Streamline Your Processes:

Marketing automation is about streamlining your work. But to have a streamlined marketing process, you need the right tools.

So what are some essential tools for streamlining your marketing processes?:

CRMs are CRM software or customer relationship management software. CRMs help you manage your contacts and create customer profiles so you can send them personalized messages.

One of the most popular CRMs is HubSpot CRM because it's easy to use and integrates with other social media platforms.

If you're looking for a way to automate your social system, then you should consider using workflow automation tools that connect different channels together. This will allow you to automatically populate social media posts from blog content.

Email marketing is an excellent tool for building relationships with prospects, customers, and clients through email campaigns.

Email marketing can also help generate more leads by increasing subscriber numbers through email signups or reminders of important dates like birthdays or anniversaries.


Marketing automation is a powerful tool that can save you time, energy, and money. It can help you streamline your processes and reach your customers in the way that is most likely to resonate with them and eventually help you to generate more leads and sales by working round the clock for you or your business!

So, what are you waiting for? Tap the automation benefits you always desired!

If you are also interested, you may access: Ultimate Guide To E-Mail Marketing Automation For Your Business.

P.S: Visit Digital Marketing Forum that answers [most un-answered] questions.

P.S.S: Please don’t forget to forward this blog post to your network so they can get the best tips, practices, strategies, education, resources, and tools to help their businesses grow.

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