How many DMs do Influencers get? - [Know what to focus]

Madhu Kumar C
May 30, 2023
9 min read

Updated: Sep 16

How many DMs do Influencers get?:

The answer to this question can vary greatly depending on the influencer in question.

It means whether he or she is a nano-influencer (10k followers or less), micro-influencer (10k to 100k followers), macro-influencer (100k to 1M followers), or mega-influencer (1M+ followers). [If interested, learn more about influencer marketing by accessing this post].

To give you more information, let's go deeper. Also, don't forget to read the FAQs at the end.

Do you know? - “Instagram, YouTube, and Facebook are top of the list when it comes to social media platforms. But, if your small business is not yet well known on these outlets, consider collaborating with well-established influencers in your niche” – HubSpot

Generally, the most engaging influencers may receive dozens or even hundreds of direct messages (DMs) each day based on their content engagement and followers' status.

According to a few studies, research, and facts that are available, including those expressed on several social media platforms, influencers receive at least 50 DMs [direct messages] every day.

However, it's important to note that the number of DMs an influencer receives is not necessarily an indicator of their success or effectiveness as a social media influencer.

While receiving a high volume of DMs can be a sign of engagement and popularity, it's also possible for an influencer to have a strong impact on their audience without receiving a large number of messages.

So, the most important factor when evaluating an influencer's effectiveness is the quality of their content and the level of engagement they have with their followers over time.

It also means that when planning to collaborate with influencers for advertising or promoting their products or services, brands or businesses generally consider these aspects.

Remember - “One key strategy is to view your relationship with the influencer not just as a business decision. If the influencer has a positive experience working with you, you’ll get good word of mouth. They can and likely will talk to their peers about your brand” – Sideqik

Creator Marketing Metrics:

Influencers are also known as creators.

In conclusion, while the number of DMs an influencer receives can be interesting to consider, it's not necessarily the most important metric to focus on.

Here's related information that you may find helpful – Know How much Social Media Influencers Get Paid?

FAQs:

How many DMs do Celebrities get a day?:

Celebrities typically receive around 50 to 100 DMs per day on Instagram, although this number can vary based on individual popularity and content engagement levels.

How many Followers do Nano Influencers have?:

Nano influencers have less than 10,000 followers. The categorization of follower counts and influencer types varies in some cases. Generally, they possess a low but highly effective following, tailored to specific niche interests.

Do Influencers respond to DMs?:

Yes, influencers generally respond to DMs, as it allows them to engage with their audience and build stronger connections.

Remember, the time it takes to respond may vary significantly based on the type of influencer and their work commitments.

“Stay engaged with your audience by making your social media DMs a direct line of communication with your followers” – PLANOLY

How many Instagram DMs do Celebrities get?:

Celebrities get around 50 to 100 DMs per day on their Instagram.

Do Influencers see your DMs?:

Yes, influencers generally see DMs. This enables them to gauge their audience's preferences, assess content resonance, foster relationships, engage, and respond accordingly.

How many DMs can you send on Instagram per day?:

You can send 50–100 direct messages on Instagram per day for trusted and active accounts, while new accounts (active and more than 3 months old) have a limit of 50 DMs per day.

how many dms can you send a day - [Instagram limits]

How to DM an Influencer on Instagram?:

To DM an influencer on Instagram, go to their profile, click the "Message" button, compose your message, and then send it. Be respectful and concise in your communication. Be specific, if possible, to get a response.

Do DMs count as Engagement on Instagram?:

Technically no. DMs do not count as engagement on Instagram, as they aren't publicly visible. At times, it can serve as a means for influencers to gauge the quality of their content engagement and understand their audience's response.

Do Celebrities Get a Lot of DMs?:

Yes, celebrities do get a lot of DMs.

Do Celebrities Get DMs on Instagram?:

Yes, celebrities do get DMs on Instagram.

Should I DM a Celebrity on Instagram?:

It's generally not advisable to DM a celebrity on Instagram, as they often receive many messages and may not respond. Focus on engaging with their content instead. Explore building relationships before any further action is initiated.

advantages and disadvantages of using celebrities in advertising — Advantages and Disadvantages of using Celebrities in Advertising

How many Messages do Celebrities get on Instagram?:

Celebrities can receive hundreds of messages on Instagram daily, often going unread due to the high volume of DMs they receive.

“Celebrity ROI is often measured in brand lift, impressions and overall brand awareness, not solely immediate sales. Their broad reach can generate high impressions across multiple regions, but creators are often seen as delivering better ROI in terms of engagement, trust and conversions” – DIGIDAY

How Many DMs do Girls Get?:

Although there's no specific data on this, it's generally believed that girls who are active and consistent on Instagram receive at least 30-50 DMs per day.

How Many DMs can I send on Instagram?:

You can send 50–100 DMs on Instagram per day for trusted and active accounts, while new accounts (active and more than 3 months old) have a limit of 50 DMs per day.

How Many DMs Does the Average Girl Get?:

Although there's no specific data on this, it's generally believed that the average girl who is active on Instagram receives at least 20 DMs per day. Here, an average girl may not be an influencer, but still attract attention.

Do Celebrities Get a lot of DMs?:

Yes, celebrities do get a lot of DMs.

If you're having trouble finding influencers, these influencer marketing platforms can help simplify the process.

Top influencer marketing platforms — Top Influencer Marketing Platforms

How to DM a Celebrity on Instagram and Get a Response?:

To DM a celebrity on Instagram and get a response, make sure to consider the following aspects:

Be authentic and brief in your message.
Comment meaningfully on their posts first.
Engage consistently before DMing.
Offer genuine value or connection (not just fandom).
Ask a specific, thoughtful question.
Timing matters. Message when they're active.
Respond to their Instagram Stories.
Understand that response chances remain very low.
Respect their privacy and boundaries.

Can Celebrities See Your Messages on Instagram?:

Yes, celebrities can see your messages on Instagram, but they appear in a separate "Message Requests" folder that's often flooded with thousands of messages, making them easy to miss, unless the profile is managed by others.

Do Influencers Make Money?:

Yes, influencers do make money.

Does Instagram Monitor Your DMs?:

Instagram can access DM metadata (when messages are sent, frequency, and activity status), but doesn't actively monitor or read message content unless reported for violations of the terms of service.

What are DMs?:

DMs, or Direct Messages, are private one-to-one conversations sent through social media platforms or their messaging apps.

Do Celebrities Respond to DMs?:

The chances of celebrities responding to DMs are generally lower.

Do Celebrities Read Their DMs?:

The chances of celebrities reading their DMs are usually low, unless someone or an agency actively manages their profile.

Do Celebrities Read DMs?:

Sometimes, celebrities do read DMs.

Do Celebrities Check DMs?:

Sometimes, celebrities do check DMs.

Do Celebrities Answer DMs?:

The chances of celebrities answering DMs are usually low unless someone or an agency actively manages their profile and responds as needed.

Can You DM Celebrities on Instagram?:

Yes, you can DM celebrities on Instagram. Just keep in mind that new Instagram accounts have some restrictions to prevent misuse or spamming.

“it’s good to notice that 65% believe UGC is more influential than celebrities. This further proves that branding on social media is a different kind of game. You want authentic, raw content, even if you partner with content creators to make it.” – Stacked Marketer

Do Celebrities Respond to DMs on Instagram?:

The chances of celebrities responding to DMs are usually low unless someone or an agency actively manages their profile and responds as needed.

What are the Chances of a Celebrity seeing your DM?:

The chances of a celebrity seeing your DM are generally low.

What does an Influencer do?:

An influencer creates content to influence their audience's purchasing decisions through their authority, knowledge, position, or relationship with their followers across social media platforms, blogs, or other channels.

How Much Money Do You Make as an Influencer?:

Do Celebrities Receive Instagram Messages?:

Yes, celebrities receive Instagram messages.

What is a Social Media Influencer?:

A social media influencer is someone with a large following on platforms like Instagram, YouTube, Facebook, LinkedIn, Snapchat, or TikTok. They create content that influences their audience's opinions and behaviors, often collaborating with brands for promotional purposes.

“Marketers now focus on smaller voices, everyday influencers who share practical tips with a few thousand loyal followers. Their audiences are compact, yet their credibility is much higher” – MarketingProfs

Is it ok to DM a Celebrity on Instagram?:

Yes, it is ok to DM a celebrity on Instagram.

Is It Weird to DM a Celebrity?:

No, it's not weird to DM a celebrity. Just make sure to keep it polite, respectful, and brief.

How to Get Reply from Celebrity on Instagram?:

Getting a reply from a celebrity on Instagram is very challenging, but sometimes possible.

Comment meaningfully on their recent posts, engage consistently over time, be authentic rather than generic, respond when they go live, and catch them when they're newly active on the platform. Timing and luck play significant roles, too.

How Many Followers do Influencers Have?:

How do Influencers Travel so Much?:

Influencers travel so much through brand sponsorships that cover costs, tourism board partnerships offering free trips, content creation deals, monetizing their following through ads and affiliate links, and sometimes personal wealth.

Many also negotiate free hotel stays and experiences in exchange for promotion.

How do Users Make Money on TikTok?:

Here is how some users make money on TikTok:

Creator Rewards Program.
Brand partnerships.
Selling merchandise.
Receiving virtual gifts during livestreams.
TikTok Shop sales.
Affiliate marketing by promoting niche products or services.
Tips from viewers.
Exclusive paid content through TikTok Series.
Creating sponsored content as an influencer.

How to Approach an Influencer to Promote Your Product?:

Here is how to approach an influencer to promote your product:

Research influencers whose audience matches your target market. Today, there are AI tools and platforms to ease your efforts.
Follow and engage with their content before reaching out.
Review their existing content to ascertain authentic audience engagement.
Email or DM a personalized pitch highlighting mutual benefits.
Clearly explain your product and what you're offering (payment, free products, etc.).
Be professional but authentic, avoiding generic templates.
Include specific campaign ideas tailored to their content style.

How to Become an Influencer and Get Paid?:

Here is how to become an influencer and get paid:

Choose a specific niche based on your passions and expertise.
Create optimized social profiles with professional photos and clear bios.
Develop a consistent content strategy and posting schedule.
Build an engaged audience by providing value and authenticity.
Create high-quality content that showcases your unique perspective.
Actively engage with followers through comments and messages.
Collaborate with brands through sponsored posts and affiliate marketing.
Diversify income streams (brand deals, merchandise, etc.).
Track analytics to understand what content performs best.
Network with other influencers and industry professionals.

Remember, becoming an influencer is a long journey. It takes years of genuine effort, and earning online is never an instant or quick process.

“The influence of micro- and nano-influencers is on the rise, offering brands a more personal and authentic way to connect with their audiences. User-generated content (UGC) is also becoming a powerful tool for promoting brand awareness and trust” – RETAIL DIVE

How to Contact an Influencer to Promote Your Product?:

Here is how to contact an influencer to promote your product:

Research relevant influencers in your product niche.
Find their business email (check bio, website, or use email finder tools).
Follow them on social media and engage with their content first.
Craft a personalized outreach message with a clear subject line.
Briefly introduce yourself, your brand, and why you chose them.
Explain your product and specific collaboration proposal.
Include compensation details (payment, commission, free products).
Attach product photos or a media kit if applicable.
Follow up once or twice if no response after 1-2 weeks.
Be professional and respectful of their time.
DM them strategically using the above aspects.
Use your existing professional network to ease your efforts or get influencer referrals.
Attend marketing events, meetups, and get to know each other.
Leverage influencer marketing platforms.

following influencers on social media — Social Media Users Following Influencers on Social Media (Source – Meltwater’s Digital 2025 Global Overview Report)

What Counts as Engagement on Instagram?:

Instagram engagement includes likes, comments, saves, shares, story replies, DM shares, profile visits, clicks on links, poll responses, mentions, tags, and time spent viewing content.

Where is Instagram's Headquarters?:

Instagram's headquarters is in California, USA, which is also believed to be Meta's headquarters.

Is It Worth Starting a New Instagram Account?:

Yes, starting a new Instagram account is worth it. Be active and consistent on the platform to improve engagement over time. Use Reels for the best results.

Social Media Influencer Collaboration:

Here's related information that you may also find helpful – User Generated Content vs Influencer Marketing

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