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How to Increase Customer Engagement on Social Media?:
Social media has become one of the most effective ways to reach out to customers and increase engagement.
With millions and billions of people using social media platforms like Facebook, Instagram, Twitter, YouTube, and LinkedIn every day for various reasons, businesses have the opportunity to connect with their audience and customers on a more personal level.
Do you know? As per the Digital 2023 Global Overview Report by Meltwater and We Are Social’s study and research, 4.76 billion people across the world use social media regularly, with an average daily usage time of 2 hours and 31 minutes.
How to engage customers on social media?:
Here are 5 important tips on how to use social media to increase customer engagement:
1. Know your audience:
Before you start using social media to engage with your customers, you need to know who your target audience is. Who are they? What are their interests? What are they looking for in a product or service?
Once you have a clear understanding of your audience, you can use social media to tailor your content and messaging to resonate with them.
"Don’t feel like you have to be on all social media channels. You should look at social media from a strategic lens while keeping your target audience in mind. If your audience is not active on a platform, there is no reason to waste time and resources there" – SmartBug and rockcontent [Report for 2023]
2. Create valuable content:
People don't follow businesses on social media just for the sake of it. They want valuable content that provides them with information, entertainment, or inspiration.
Your content should be relevant to your audience and provide them with something useful. Whether it's a how-to guide, a list of tips, or an inspiring story, make sure your content is engaging and shareable.
“Of all the types of social media content, UGC is the most trustworthy. Consumers want to see real customers showing their experiences with your brand” – Sprout Social
Most engaging types of in-feed social media content:
3. Use visuals:
Visuals are an important part of social media engagement. Posts with images or videos tend to get more engagement than those without.
Use high-quality images and videos that are relevant to your content and brand. You can also use infographics, GIFs, and memes to make your content more interesting and shareable.
“In short, data-driven storytelling is more than using data to create nice visuals. It is about making data explain real life. Data can make any story more convincing and shareable, if you use it well” – Convince & Convert
4. Engage with your audience and customers:
Social media is all about two-way communication. It's not enough to just post content and wait for people to engage with it.
You need to actively engage with your audience by responding to comments, answering questions, and participating in conversations. This shows that you care about your customers and value their opinions.
“While the number of followers you have matters to a certain extent, it’s how engaged they are with your content that’s a more valuable metric. A large number of followers doesn’t mean much if they aren’t reading or commenting on your posts or sharing or clicking” – Google for Creators
5. Offer incentives:
People love free stuff, discounts, and exclusive offers. Use social media to offer incentives to your followers, such as giveaways, contests, and exclusive promotions. This can help increase engagement and drive traffic to your website.
“Communicate value to your customers regularly, via discounts or unique experiences. Regular communication reduces price sensitivity and leads to fewer sales losses” - channable and Marketing Dive [2022]
Biggest social media users' concerns:
Pro-Tip: Optimize your social media profile [including business pages] and use hashtags to improve reach and engagement, which have been proven to be effective for years.
“Organic social media is a great way to build an authentic connection with an organization’s target audience, while paid social helps to amplify this message” - State of Social 2023 Report [EMEA Edition] by Meltwater
In conclusion, social media is a powerful tool for increasing customer engagement.
By understanding your audience, creating valuable content, using visuals, engaging with your audience, and offering incentives, you can build a loyal following and drive more traffic to your business.
Here's related information that you may find helpful – Social Media Trends 2023 [63 Key Insights and Facts]
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