How to post on Instagram to reach lot of non-followers?

Photo by Josh Sorenson

How to post on Instagram to reach lot of non-followers?

This blog post shares everything you need to know about how to post on Instagram to reach a lot of non-followers and or how to reach non-followers on Instagram with many insights which will help you to succeed.

“Feel good content is on the rise” – Instagram’s US Survey

Instagram engagement benchmarks:

How to reach non-followers on Instagram?

Here are a few important things you can do to make sure your posts on Instagram reach a wider audience, even if they're not your followers:

First, use hashtags. Hashtags are a great way to reach new people who might be interested in your content. When you use relevant hashtags, your content is more likely to show up in searches, and you'll get more exposure. Make use of it with relevance.

Second, post at the right time. The best time to post on Instagram is during peak hours when more people are online and active. If you post during off-peak hours, you're less likely to get noticed.

Here is the latest available research-based infographic about the timing for posts on Instagram.

Instagram global engagement:

Third, use Instagram Stories and Reels. Stories and reels are a great way to get more exposure because they appear at the top of the feed, and they're also more likely to be seen by people who don't even follow you.

Tap this opportunity to showcase your creativity to attract more audience and followers. You may also look into these ready-to-share reels templates that might save you time in content creation efforts!

Instagram Stories Audience Overview:

Image Source - Digital 2023 Global Overview Report by Meltwater and We Are Social

Instagram Reels Audience Overview:

Fourth, run ads. Ads on Instagram can be a great way to reach a wider audience, and they can be targeted to specific demographics, interests, and even locations.

Repeated attempts could provide you with more insights on how to gauge the response and scale the efforts to meet your needs.

Fifth, do an experiment. Keep experimenting with your efforts to watch for how things yield the best results.

Create content that inspires, motivates, engages, educates, or a combination of these which are crucial for attracting the target audience, who may likely become your followers in the future with consistent efforts of posting.

“Don't be afraid to get creative. Experiment with new formats and posting times, then analyze content performance to see what works best” – Semrush

Finally, collaborate with other users. If you collaborate with other users, you can reach their followers, and they can reach yours. This is a great way to get more exposure and grow your following.

Pro-Tip: Instagram features have been periodically updated in recent weeks and months due to intense competition to attract and retain platform users. Make the most of these to engage as much as you can with both followers and non-followers.

In fact, Instagram appreciates original content and will continually prioritize pushing for more audience.

Here's related information that you may find helpful – Social Media Trends 2023 [63 Key Insights and Facts].

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