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LinkedIn Ads vs Google Ads - [Advertising Wars]

Updated: Oct 5, 2023

linkedin ads vs google ads
Photo by Matilda Wormwood [Pexels]

LinkedIn Ads vs. Google Ads:

In the world of digital advertising, two heavyweights go head-to-head: LinkedIn Ads and Google Ads. Which one delivers the knockout punch for your marketing strategy? Let's find out in this comparison.

Do you know? - “B2C marketers are more likely to use Facebook ads (71% B2C vs. 61% B2B) than their B2B counterparts. B2B marketers are using more LinkedIn ads (39% B2B vs. 17% B2C)” - 2023 Social Media Marketing Industry Report

Here's a tabular comparison of LinkedIn Ads and Google Ads:

linkedin ads vs google ads
Image Content Source - Generated through ChatGPT

Pro-Tip: If you are into a B2B business model and have a generous marketing budget, you should certainly consider incorporating LinkedIn Ads into your overall marketing strategy.

Interesting insight - “LinkedIn is uniquely suited for B2B lead gen, and the results demonstrate it; cost per lead is 28% lower than Google AdWords” - LinkedIn Marketing Solutions

In summary, making the choice between LinkedIn Ads and Google Ads depends on your business model, specific business goals, target audience, competition, and marketing strategy.


What is the Difference between Google Ads and Google Analytics?:

Google Ads is Google's platform for creating and managing online advertising campaigns, while Google Analytics is also Google's tool for tracking and analyzing website traffic and user behavior.

In simple, Google Ads focuses on advertising, while Google Analytics provides insights into website performance.

Do Google Ads Work for Realtors?:

Yes, Google Ads works for realtors. In fact, it is effective for practically all types and sizes of businesses that are permitted within the law.

Here's related information that you may also find helpful – Google Ads Leads vs Website Traffic [See the Showdown]

P.S: Ready to [unlock the power of digital marketing] and drive [your] business forward? – Access my forum today

P.S.S: Please don’t forget to forward this blog post to your network so they can get the best tips, practices, strategies, education, resources, & tools to help their businesses grow [sharing is caring].

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