Why is Website Performance Important? - [Stop losing]
Why is Website Performance Important?:
Website performance is important for several reasons. First and foremost, it directly affects user experience. If your website takes too long to load, visitors are likely to get frustrated and leave before even seeing your content.
In other words, it contributes to a high bounce rate, which is clearly undesirable from the perspective of SEO rankings.
“2023 is the year when organizations will be investing heavily in CX + UX improvements and optimizing website technical SEO—both ranked as the top two SEO priorities by marketing leaders and SEOs” – SEO Trends & Predictions for 2023 Report by Conductor
A slow website can also negatively impact your search engine rankings, as search engines prioritize fast-loading sites.
This means that your website may end up lower in search results, making it harder for potential customers to find you. Here is the PageSpeed Insights to your rescue.
Another reason why website performance is important is that it can affect your conversion rates.
Yes, if your site takes too long to load or has other performance issues, visitors may be less likely to stay on your site and take the desired action (such as making a purchase or filling out a form).
This can result in lost revenue and missed opportunities.
“The researchers found that website visitors encounter at least one "frustration factor" in 35.6% of sessions. The most common frustration factors are slow page loads (load time exceeds 3 seconds; 18.1% of visits) and rage clicks (clicking a website element at least 3 times in less than 2 seconds; 6% of sessions)” – MarketingProfs
In addition to user experience and conversion rates, website performance can also have an impact on your website's security.
A poorly performing website can be more vulnerable to attacks from hackers and other malicious actors.
Last but not least, with more users accessing websites on mobile devices than ever before, website performance has become even more critical.
Mobile users generally have less patience for slow-loading sites or ones that are difficult to navigate.
Ensuring that your website is optimized for mobile devices can help improve performance and provide a positive user experience across all devices.
Page load times by device and industry:
So how can you improve your website's performance?
There are several steps you can take, including:
optimizing images and other media files,
reducing the number of plugins or scripts on your site, and
using a content delivery network (CDN) to speed up loading times for visitors in different geographic locations.
Pro-Tip: You can fix any such performance issues with the help of a quarterly website SEO audit, as advised by SEO experts.
Overall, website performance is an important factor in the success of your online presence.
By prioritizing performance optimization, you can improve user experience, boost engagement, increase conversion rates, and also protect your site from security threats.
Here's related information that might be useful to you – Does web hosting affect SEO?
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