Updated: Mar 17
Local SEO vs SEO Global - Which is more effective?:
It all depends on many factors, including your business goals, target market, size, trends, and competition, but generally speaking, local SEO is more effective than global SEO.
This is because local SEO provides you with more targeted traffic through specific keywords that are more likely to convert.
However, at times, it can also be difficult to rank highly for keywords that are specific to a location if there are businesses targeting the same keywords due to severe competition.
Do you know: “70% of customers read 5-20 positive reviews before deciding a business is worth a try” - Moz’s Local Business Reviews Impact Report
[Here are the search engine stats you may also be interested in!]
Local SEO vs SEO Global:
Local SEO is generally easier to rank in than global SEO, which saves you time and effort. On the other hand, global SEO will give you a wider potential audience and enhanced opportunities.
Depending on what you are trying to achieve, one type of SEO may be more effective than the other.
If you are looking to target a specific location, local SEO may be more effective. If you are looking to gain a global audience, global SEO may be more effective.
Reviews influence local SEO ranking, while backlinks influence global SEO ranking.
Overall, local SEO requires less time, effort, and resources to achieve top placements on search engines.
While global SEO requires more effort and is also difficult to maintain long-term positions in search engines due to the constant change in search engine algorithms update.
“6 in 10 consumers require 4+ stars to consider doing business” - Moz’s Local Business Reviews Impact Report
Here's related information that you may find helpful - 29 Key Findings Data from the State of Link Building 2022 Report that might help to strengthen your SEO skills and marketing decisions.
P.S: Visit Digital Marketing Forum that answers [most un-answered] questions.
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