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Metadata vs Keywords

Updated: Jan 4

Metadata vs Keywords:

Metadata and keywords are both important elements of any website. Both serve different purposes and can be used together to maximize a website’s visibility and search engine optimization (SEO).

Why metadata is important?:

Metadata is information about data. It is used to describe and summarize website content for search engines. This includes title tags, meta descriptions, and other HTML elements.

Metadata helps search engines to understand what the content of a website is about and it can also be used to generate snippets that appear in search engine results pages (SERPs).

SEO Keywords:

Keywords, on the other hand, are words or phrases that are used to optimize content for search engines.

They are used in titles, headlines, body copy, and meta descriptions to make sure that the content appears when someone searches for a particular phrase or term.

Keywords help search engines to accurately match website content with searches that visitors make.

"According to our survey responses, almost 61% of businesses now have a social listening system in place, and are monitoring for keyword mentions" - Meltwater and Industry Dive

Metadata and Keywords - Summary:

Using both metadata and keywords together can be an effective way to boost SEO.

Metadata provides search engines with the information they need to accurately index a website’s content, while keywords provide the words or phrases that will be searched for by visitors.

Combining the two can result in higher search engine rankings and more visibility for a website.

Here's related information that might be useful to you – Keywords in Metadata [Know in detail on How do they help Search Engines]

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