Do SEO Keywords need to be Exact?:
Yes, SEO keywords need to be exact. But, here is what you should really care about before you don’t get hurt.
Writing SEO content requires exact keywords for certain HTML elements such as URLs, title tags, meta descriptions, and H1s. To get the best SEO possible, these elements need to have the exact keyword you want to rank for. In other places, you can get away with using a variation of your keyword instead.
I recommend using keyword research tools to determine which keywords are best for your website or content including those keywords with variations around the content you are planning to write, to improve chances of ranking for your target keyword.
If you plan to use the exact keywords as often as possible within the website content, ensure it doesn’t feel or sound spammy as search engines are well designed from various perspectives, and more focus should be on the content which is of high quality [people first content] and then optimized.
How to use Keywords?
You may take advantage of long-tail keywords which are more specific and targeted and can help you attract more qualified traffic to your website or content or blog post.
For example, if you're optimizing for the keyword "cars", you could also try using phrases like "best cars for families" or "most efficient electric cars". This will help your content appear in more specific searches.
Keyword Difficulty vs Competitive Density:
Competition shows how many advertisers are bidding on the keyword relative to all the keywords across Google.
It helps to understand how competitive the keyword is [For example 70 - 100 High, 35 - 69 Medium, and 0 - 34 Low]. Of course, depending on the kind of keyword research tool you use, this changes slightly. Watch the sample video here.
Pro-Tip: To stay ahead of the competition and rank well timely, SEO is a continuous process that requires regular monitoring.
Overall, it is important to focus on creating content that is relevant, informative, and useful to your target audience, rather than just trying to include as many keywords. This will help you attract more organic traffic and improve your website's search engine ranking over time.
Here's related information that you may find helpful - What is a Good Keyword Search Volume?
By the way, are you ready to boost your SEO Content Creation and Content Marketing efforts [easier than ever! using this AI-powered tool?
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