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[SEO Anchor Text] - Is Anchor Text Important for SEO?

Updated: Jan 27


[SEO anchor text] - Is anchor text important for SEO?
Photo by Miguel Á. Padriñán [Pexels]

Is Anchor Text Important for SEO? - [SEO Anchor Text]

Yes, anchor text is important for SEO. There is no doubt that anchor text plays a crucial role not only in off-page SEO but also in on-page SEO. Anchor text is the clickable text in hyperlinks that you use to link to other websites or pages.


SEO Anchor Text Links:

When you use anchor text, you are essentially telling search engines what your website or content is about. This can help improve your website's ranking and visibility on search engine results pages (SERPs).

"Write anchor text that provides at least a basic idea of what the page linked to is about" - Google Search Central

Using keyword-rich anchor text can be a good way to entice potential readers to click through to your target website or destination page.

Optimize anchor text with your target keywords or semantic terms (avoid generic calls to action like “Learn More”) - Semrush

It is also important to balance your anchor text between different parts of your website or content; otherwise, this will likely look spammy and can hurt your ranking in search engines.


Don't use lengthy or excessively keyword-rich anchor text just for search engines.

"You may usually think about linking in terms of pointing to outside websites, but paying more attention to the anchor text used for internal links can help users and Google navigate your site better" - Google Search Central

Finally, while anchor text can help improve SEO ranking, the most important thing is to create great, unique quality content and make sure your website is set up in a way that allows search engines to easily crawl and understand it.


If you have great content but bad links pointing to it, it will not help much.


Anchor Text Variations versus Google Clicks:

anchor text variations versus Google clicks

Overall, anchor text is important for SEO, but it must also be supported with quality content that receives equal attention.


Here's related information that you may also find helpful – Does Page Speed Affect SEO?


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