How does Video help SEO?:
Many businesses are now taking advantage of the video content marketing trend. Video content is a very effective way to improve SEO. YouTube is the second most used search engine, so ranking high on YouTube will likely help your website rank high in search engines.
According to Cisco, video content will soon amount to 82% of all Internet traffic - @FireForEffectM1
Additionally, video content is more likely to be shared on social media, which can also improve your SEO outcomes.
Does embedding YouTube videos help SEO?
The answer is Yes. Embedding YouTube videos help achieve SEO outcomes.
By including descriptive keywords in your video title, thumbnails, tags, and description, you can help Google and other search engines better understand what your video is about and increase its visibility.
“Websites featuring video content can rank up to 53 times higher in search engine results pages (SERPs) than those without” - readwrite
Additionally, including keywords in your video can make it easier for viewers to find the information they are looking for. Including relevant keywords in your captions and subtitles will help ensure that your video is properly indexed by search engines.
Google Search Console just added a tab for video pages — they literally show you how important it is from an SEO perspective.
It is crucial to ensure that the content of your video is valuable and informative.
By creating engaging and high-quality videos, viewers will be more likely to stay tuned in and stay on your website which also improves its sharing potential. This can help increase their trust in your brand or business, which can improve your SEO even further.
“More than half of marketers (53%) optimize photos or videos for visual search engines and 49% of marketers find it to be one of their most effective strategies” - HubSpot’s State of Inbound Marketing Trends 2022
Ultimately, the more visible and accessible your video content is, the better it will rank in search engines and the more likely it is to be viewed by potential audiences or customers.
Here's related information that you may find helpful - Importance of Fresh Content on a Website!
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