What does a Social Media Strategist do?

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What does a Social Media Strategist do?:

With social media changing all the time, a social media strategist can help you keep up with these changes and advise you on how to best use social media to promote your business and gain the maximum outcomes.

Let's dig deeper to provide you with more information.

“Being a great social media strategist includes social listening and reputation management” – Semrush

Social Media Strategist Role:

A social media strategist can help you develop and execute a social media marketing campaign that will result in increased visibility, improved engagement, and ultimately, more sales.

A social media strategist can advise you on which platforms are best suited for your business, determine the best ways to use each platform, and create a strategy that will result in success.

ROI from Social Media Platforms

Social Media Platforms Delivering Good ROI (Source: Social Trends 2024 Report by Hootsuite)

They can also help you create content that is shareable and engaging, schedule posts, and monitor results.

A social media strategist can also help you develop a marketing plan and an overall branding strategy.

They can help you create an editorial calendar that incorporates both your company's content and that produced by the social media strategist. They can also assist with content creation, editing, and formatting.

A social media strategist can help make your social media presence more effective and influential by helping you create a cohesive presence across all of your platforms.

They can help you reach your marketing goals by making sure your content is reaching the right people.

“Social media and community building is a top priority, as is improving content quality, followed by audience research. These are also followed by content analytics, video and SEO” - The State of Content Marketing 2023 Global Report by Semrush

In conclusion, a social media strategist is the person who can help you choose which platforms are best for your business niche, the type of content you should be posting, and develop a social media marketing strategy that will lead to driving more engagement and sales (conversions).

Here's related information that you may find helpful - Why Must Social Media Marketing Goals Be Flexible?

FAQs:

Social Media Strategist:

A social media strategist develops and implements marketing plans across relevant social media platforms to build brand awareness and engagement.

They create content calendars, analyze performance metrics, and stay current with platform algorithm changes to maximize a brand's social media presence.

Social Media Marketing Strategist:

A social media marketing strategist creates and executes targeted campaigns across platforms to achieve specific marketing goals, drive conversions, and generate ROI while aligning social content with broader marketing initiatives and business objectives.

Paid Social Media Ads Content Format (Source - Meltwater’s Global State of Social Media 2025 Report)

What does a Media Strategist do?:

A media strategist does the following activities in general:

• Plans optimal advertising campaigns across various media channels (TV, radio, print, digital, etc.).

• Analyzes audience data to determine ideal platforms and timing.

• Negotiates media buys.

• Tracks campaign performance.

• Optimizes spending to maximize client ROI.

Social Media Business Strategist:

A social media business strategist aligns social media initiatives with overall business objectives, identifies growth opportunities, analyzes competitive landscapes, and develops long-term social strategies that drive measurable business results beyond just engagement metrics.

Do you know? - “79% of social media strategists regularly track metrics around engagement—the likes, shares and comments on a post” – Sprout Social

Social Media Ad Strategist:

A social media ad strategist creates targeted paid campaigns across platforms, optimizes ad spend, tests creative variations, analyzes performance metrics, and refines targeting parameters to maximize ROI on social advertising investments.

Most Valued Social Media Ads Platforms (Source - Social Media Examiner's 2025 Social Media Marketing Industry Report)

Social Media Brand Strategist:

A social media brand strategist develops cohesive online identities, crafts distinctive brand voices, creates consistent visual aesthetics, builds authentic community engagement, and positions brands effectively against competitors across social platforms.

How to Become a Social Media Strategist?:

Here is how to become a social media strategist:

1. Study digital marketing and social media marketing fundamentals. Take relevant courses or certifications for this purpose.

2. Learn social media platforms thoroughly.

3. Create your own social presence as a portfolio.

4. Gain experience through jobs, internships, or freelancing.

5. Develop content creation skills (writing, design, video).

6. Build analytical skills for metrics tracking.

7. Network with industry professionals by attending marketing events and conferences.

8. Stay current with platform changes and trends.

Here's related information that you may also find helpful - Social Media Optimization (SMO)

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