What is the difference between SEO and local SEO?

What is the difference between SEO and local SEO?:

The main difference between SEO and local SEO is the focus of the optimization efforts.

SEO, or Search Engine Optimization, is a broad term that refers to optimizing websites and content to rank higher in search engine results. The goal of SEO is to increase visibility and traffic to a website from a global audience.

On the other hand, local SEO focuses specifically on optimizing a website and content to rank higher in local search engine results. This type of optimization targets an audience in a specific geographic area, such as a city or state.

Local SEO is a great way to increase visibility and traffic to a local business or website.

“6 in 10 consumers require 4+ stars to consider doing business” - Moz’s Local Business Reviews Impact Report

So, while both SEO and local SEO involve optimizing websites and content to rank higher in search engine results, the key difference lies in the focus of the optimization efforts: global vs. local.

If you're looking to increase visibility and traffic to your website from a global audience, then you should focus on SEO.

If you're looking to increase visibility and traffic to your website from a local audience, then you should focus on local SEO.

Here's related information that might also be useful to you – 50 A/B Testing on Website to Maximize Conversions [from the same traffic with examples].

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