Yes, blogs can lose traffic.
There are several reasons why a blog might lose traffic, including:
1. Content that is not relevant or interesting to its readers.
2. Inappropriate use of advertisements.
3. A change in Google's algorithms affects search engine ranking.
4. Placing too much emphasis on SEO rather than writing high-quality content that readers want to read.
5. Incorrectly implemented SEO techniques.
6. Other bloggers compete for the same readership.
7. Search engines may penalize the blog site for spammy or low-quality content, leading to decreased traffic.
8. Blog is not very popular or relevant to its target audience.
9. Any other unpredictable factors can also contribute to blog traffic loss. [If interested, know what is Bad Traffic]
A final reason blogs can lose traffic is if the blog owner stops updating the blog. If readers are not receiving fresh content, they are likely to leave and look elsewhere. It's important to consistently update the blog with quality content in order to maintain a readership (regular and increasing traffic).
Here's related information that might be useful to you - 19 Hard Blogging Secrets Every Beginner or Intermediate Blogger Needs To Be Aware Of.
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