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Blog Post Length Best Practices - [Finding the Goldilocks Zone]

Blog Post Length Best Practices
Photo by olia danilevich [Pexels]

Blog Post Length Best Practices:

Blog post length best practices can vary depending on several factors, including your target audience, the topic you are writing about, and your overall content strategy.

However, there are some general guidelines that can help you determine the optimal length for your blog posts.

Let's go deeper to provide you with more details. By the way, don't forget to read FAQs at the end of this blog post.

Do you know? - “Semrush's latest research reveals, [short-form articles ranked second] among the top-five performing content formats”

Blog Post Length Best Practices:

1. First and foremost, it's important to remember that quality trumps quantity when it comes to blog post length.

While longer posts may have the potential to rank higher in search engine results, if the content is not valuable or engaging, it won't keep your readers' attention.

So always prioritize creating high-quality content that provides value to your audience.

2. That being said, studies in the past have shown that blog posts with a word count between 1500 and 2500 words performed well in terms of search engine rankings and user engagement.

This length allows you to delve deeper into a topic, provide more detailed information, and demonstrate your expertise on the subject matter.

3. However, it's worth noting that shorter blog posts [between 300 and 1000 words] can also be effective, especially if you are targeting a specific niche or if you are writing a quick "how-to" guide or a listicle.

In these cases, a concise and to-the-point approach may be more appropriate.

Boost Blog Post Content or Website Content Ranking:

Boost Blog Post Content or Website Content Ranking
Image Source - The State of Content Marketing 2023 Global Report by Semrush

4. Additionally, it's crucial to consider the readability of your blog posts. Long paragraphs can be off-putting to readers and make your content appear dense and overwhelming.

Break up your text into smaller paragraphs, use subheadings to organize your content, and include bullet points or numbered lists to make it more scannable and easy to digest.

5. Another factor to consider is your audience's attention span.

"In today's fast-paced digital world, many people prefer shorter, bite-sized content that they can consume quickly"

If your target audience consists of busy professionals or individuals who are constantly on the go, shorter blog posts may be more effective in capturing their attention.

6. Ultimately, the best practice for determining blog post length is to strike a balance between providing valuable content and considering the preferences of your target audience.

Regularly analyze your Google Analytics data to see how different post lengths perform in terms of engagement metrics such as time on page, bounce rate, and social shares.

This will help you refine your content strategy and optimize the length of your future blog posts.

Expert insight - “The length of your content should be determined by what’s helpful to the reader. Go into enough depth to satisfy users’ needs. But don’t write so much that you waste their time” Semrush

Pro-Tip: Update and edit blog posts.

In summary, there is no one-size-fits-all answer when it comes to blog post length. Experiment with different lengths and formats, monitor the performance of your posts and adjust accordingly.

Your main goal should always be to create quality content that resonates with your audience, is unique, and keeps them coming back for more.


Blog Post Image Size:

Here's a comparison of recommended blog post image sizes:

Blog Post Image Size
Image Content Source - Generated through ChatGPT

Please note that the exact dimensions can vary depending on your CMS features, website design, and layout preferences.

These recommendations serve as general guidelines, and you may need to adapt them to fit your specific needs and design choices.

Length of Paragraph in Long Blog Post:

The length of a paragraph in a long blog post shouldn't exceed 3–4 lines, according to recommendations I've found from experts. It often applies to other blog post types as well.

Here, improving readability and attention retention are the primary goals.

Blog Post Font Size:

The recommended font size for blog post content is a minimum of 16 and a maximum of 20. This ensures a better reading experience and mobile view. This excludes headings sizes which can be seen on your blog post platform.

Blog Post Infographic Size:

A recommended blog post infographic size that should work well for most blog posts is Width: 800 to 1200 pixels Height: Variable, but typically not taller than 2000 pixels.

Remember that the key to a successful infographic is not just its size but also its clarity, readability, and the visual appeal of its design.

Here's related information that you may also find helpful – Will Blogging Die? [Time to know about this].

P.S: Ready to [unlock the power of digital marketing] and drive [your] business forward? – Access my forum today

P.S.S: Please don’t forget to forward this blog post to your network so they can get the best tips, practices, strategies, education, resources, & tools to help their businesses grow [sharing is caring].

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