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Can you share some of the best strategies to increase audience attendance for upcoming webinars?
Increasing audience attendance for upcoming webinars can be challenging, but with the right strategies in place, it's definitely achievable. Here are the top nine strategies you can implement to boost attendance for your webinars.
Do you know? - “78% of marketers report that webinars helped lower their cost per lead [more cost-effective]” – BlueJeans by Verizon Report
Strategies to Increase Audience Attendance for Upcoming Webinars:
1. Start with a Compelling Topic:
The first step to attracting an audience is to have a content topic that is relevant and interesting to your target audience. Conduct market research to identify pain points or trending topics that your audience is interested in, and tailor your webinar around those themes.
“One of the most direct ways to find out your prospects’ pain points is to simply ask them” – Level343
2. Promote Early and Consistently:
Start promoting your webinar well in advance to build anticipation and allow potential attendees to mark their calendars. Use various marketing channels, such as social media, email newsletters, blog posts, and website banners, to spread the word about your webinar.
Consistently remind your audience about the upcoming event as the date approaches.
“You can market your webinar in numerous ways before it takes place, but email marketing and social media tend to be best when you're looking to generate leads and registrations” – MarketingProfs
3. Leverage Guest Speakers or Influencers:
Collaborating with industry experts or influencers in your niche can significantly boost your webinar attendance. Their existing audience will be more likely to trust their recommendations and join the webinar. Consider inviting guest speakers who can add value to your webinar content and attract a larger audience.
4. Create Engaging Promotional Content:
The way you present your webinar is crucial to attracting attendees. Develop visually appealing graphics, videos, and teasers that highlight the key benefits and takeaways of attending your webinar. Craft compelling copy that grabs attention and persuades potential attendees to register.
5. Offer Exclusive Incentives for Attendees:
Give people a reason to attend your webinar by offering exclusive incentives such as downloadable resources, freebies, or special discounts on future products or services. This will create a sense of urgency and make potential attendees feel like they're getting extra value by participating.
“You can experiment with headlines and copy to the nth degree, but nothing gets someone to hand over their email address more than an incentive” – Klaviyo
6. Optimize Landing Pages and Registration Process:
Ensure that your landing page is optimized for conversions. Clearly communicate the benefits of attending the webinar, include testimonials or social proof, and make it easy for visitors to register by keeping the registration form simple and straightforward.
7. Engage with Audience before the Webinar:
Build excitement by engaging with your audience before the actual event. Use social media platforms or forums to start discussions related to the webinar topic, ask questions, and encourage participants to share their expectations or questions they would like addressed during the webinar.
8. Send Reminder Emails:
Send reminder emails a day or two before the webinar as well as a few hours prior to the start time. Include important details such as the date, time, and platform for accessing the webinar, along with any necessary login information.
9. Follow up after the Webinar:
After the webinar, follow up with attendees by sending them a thank-you email. Include a link to a recording of the webinar for those who couldn't attend live. This not only shows appreciation but also encourages attendees to share the content with others who may have missed out.
“Using email marketing and including a CTA to view or download the on-demand webinar is ideal” – MarketingProfs
In summary, increasing attendance for webinars requires a well-rounded approach that combines effective promotion, engaging content, and personalized communication. By implementing these strategies consistently, you'll be on your way to maximizing attendee numbers for your upcoming webinars.
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